A/B Testing

A/B Testing is a user experience research methodology that involves comparing two versions of a webpage or other product to determine which performs better. Coursera's A/B Testing skill catalogue teaches you about this crucial component of product development and optimization. You'll learn how to design, implement, and analyze A/B tests to make data-driven decisions and improve user engagement. Additionally, you'll gain an understanding of statistical analysis methods for interpreting test results, ethical considerations, and best practices for running successful tests. This skill is essential for roles such as product managers, UX designers, data scientists, and digital marketers.
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Explore the A/B Testing Course Catalog

  • Skills you'll gain: A/B Testing, Google Analytics, Web Analytics, User Experience, Web Content, Target Audience, Marketing Effectiveness, Goal Setting, Marketing, Content Development and Management, Analytics

  • Status: New
    Status: Preview

    Skills you'll gain: Bayesian Statistics, A/B Testing, Microsoft Excel, Statistical Modeling, Predictive Analytics, Business Analytics, Statistical Methods, Advanced Analytics, Probability & Statistics, Decision Making, Health Informatics, Statistical Programming, Machine Learning, Markov Model, Probability Distribution, Sampling (Statistics)

  • Status: Free Trial
    Status: AI skills

    Skills you'll gain: Data Storytelling, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Order Fulfillment, Social Media Management, Search Engine Optimization, Performance Measurement, Spreadsheet Software, A/B Testing, Digital Marketing, E-Commerce, Campaign Management, Loyalty Programs, Customer Retention, Marketing, Interviewing Skills, Professional Development

  • Status: Free Trial

    Simplilearn

    Skills you'll gain: Email Marketing, Marketing Automation, Newsletters, Digital Marketing, A/B Testing, Marketing Strategy and Techniques, Target Audience, Campaign Management, Promotional Strategies, Lead Generation, Automation, Law, Regulation, and Compliance

  • Status: New
    Status: Preview

    Skills you'll gain: A/B Testing, Statistical Hypothesis Testing, Statistical Methods, Advanced Analytics, Statistical Analysis, Correlation Analysis, Business Reporting, Data Analysis, Report Writing, Probability & Statistics, Analytical Skills, Quantitative Research, Data-Driven Decision-Making, Health Informatics, Business Process Automation

  • Status: Free Trial

    Skills you'll gain: Descriptive Statistics, Bayesian Statistics, Statistical Hypothesis Testing, Probability & Statistics, Sampling (Statistics), Probability Distribution, Linear Algebra, Statistical Inference, A/B Testing, Statistical Analysis, Applied Mathematics, NumPy, Probability, Calculus, Dimensionality Reduction, Numerical Analysis, Mathematical Modeling, Machine Learning, Machine Learning Methods, Data Transformation

What brings you to Coursera today?

  • Status: Free Trial

    Skills you'll gain: Marketing Analytics, Bayesian Statistics, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, A/B Testing, Target Audience, Marketing Strategies, Marketing Planning, Statistical Inference, Sampling (Statistics), Data Collection, Data Modeling, Statistics, Advertising Campaigns, Campaign Management, Data Presentation, Marketing, Analytics, Web Analytics

  • Status: New
    Status: Free Trial

    Skills you'll gain: Backlogs, Product Roadmaps, Sprint Planning, Agile Methodology, Product Management, AI Product Strategy, Wireframing, A/B Testing, Agile Product Development, Project Estimation, Microsoft Teams, Product Strategy, Product Planning, Jira (Software), Product Requirements, Estimation, Project Management, Agile Project Management, ChatGPT, Kanban Principles

  • Status: Free Trial

    University of Minnesota

    Skills you'll gain: AI Personalization, Machine Learning Algorithms, Taxonomy, Applied Machine Learning, Machine Learning, Dimensionality Reduction, Performance Metric, Spreadsheet Software, Performance Measurement, Benchmarking, Usability Testing, Exploratory Data Analysis, A/B Testing, Analysis, User Feedback, Algorithms, System Design and Implementation, Solution Design, Data-Driven Decision-Making, Predictive Modeling

  • Status: New
    Status: Free Trial

    Skills you'll gain: Exploratory Data Analysis, Predictive Modeling, Statistical Modeling, Matplotlib, A/B Testing, Box Plots, Sampling (Statistics), Predictive Analytics, Data Analysis, Regression Analysis, Statistical Inference, Data Visualization, Descriptive Statistics, Scikit Learn (Machine Learning Library), Data Science, Estimation, Statistical Analysis, NumPy, Machine Learning, Python Programming

  • Status: New
    Status: Free Trial

    Skills you'll gain: A/B Testing, Sampling (Statistics), Statistical Inference, Estimation, Statistical Analysis, Analytics, Probability & Statistics, Data Analysis, Correlation Analysis, Descriptive Statistics

  • Status: Free Trial
    Status: AI skills

    Skills you'll gain: Data Storytelling, Business Metrics, Key Performance Indicators (KPIs), Marketing Analytics, Bayesian Statistics, Data Visualization, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, Target Audience, Marketing Strategies, Data Cleansing, Pandas (Python Package), Data Modeling, Data Analysis, Data Visualization Software, A/B Testing, Data Collection, Marketing, Interviewing Skills

What brings you to Coursera today?

Leading partners

  • Meta
  • University of Virginia
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  • University of California San Diego
  • University of Minnesota
  • Fundação Instituto de Administração
  • Johns Hopkins University