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Digital Marketing Courses

Digital marketing courses can help you learn how to reach audiences online through search engines, social media, email, and content strategies.

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Find the best Digital Marketing course for your goals

  • Status: Free Trial
    Free Trial
    G

    Google

    Foundations of Digital Marketing and E-commerce

    Skills you'll gain: Data Storytelling, Performance Measurement, Search Engine Marketing, Content Performance Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Business Metrics, Marketing Strategy and Techniques, Digital Marketing, Customer Engagement, Customer experience strategy (CX), Marketing, E-Commerce, Email Marketing, Brand Awareness, Marketing Analytics, Target Audience, Social Media Marketing, Goal Setting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    30K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    G

    Google

    Google Digital Marketing & E-commerce

    Skills you'll gain: Data Storytelling, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Order Fulfillment, Social Media Management, Search Engine Optimization, Performance Measurement, Spreadsheet Software, A/B Testing, Digital Marketing, E-Commerce, Campaign Management, Loyalty Programs, Customer Retention, Marketing, Interviewing Skills, Professional Development

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    44K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Digital Marketing

    Skills you'll gain: Data Storytelling, Marketing Analytics, Keyword Research, Email Marketing, Customer experience strategy (CX), Case Studies, Strategic Communication, Search Engine Marketing, Marketing Communications, Digital Marketing, Analytics, Data Visualization Software, Digital Media Strategy, Campaign Management, Business Analytics, Marketing, Web Analytics, Marketing Strategies, Data Analysis, Data Visualization

    4.7
    Rating, 4.7 out of 5 stars
    ·
    23K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Attract and Engage Customers with Digital Marketing

    Skills you'll gain: Google Ads, Search Engine Optimization, Digital Marketing, Keyword Research, Target Audience, Search Engine Marketing, Pay Per Click Advertising, Marketing, Web Analytics and SEO, Marketing Strategies, Advertising, Customer Engagement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    7.4K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    Illinois Tech

    Digital Marketing

    Skills you'll gain: Pay Per Click Advertising, Digital Marketing, Web Analytics, Email Marketing, Paid media, Digital Advertising, Google Ads, Social Media Campaigns, Marketing Strategies, Online Advertising, Social Media Marketing, Google Analytics, Web Analytics and SEO, Web Design and Development, Marketing, Marketing Analytics, Search Engine Optimization, Social Media, Campaign Management, Search Engine Marketing

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    55 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Adobe

    Digital Marketing

    Skills you'll gain: Promotional Strategies, Marketing Planning, Marketing Strategy and Techniques, Digital Marketing, Target Audience, Digital Advertising, Promotions and Campaigns, Marketing Effectiveness, Lead Generation, Marketing Automation, Customer Relationship Management, Advertising, Customer Acquisition Management, Target Market, Customer Engagement, Content Creation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    78 reviews

    Beginner · Course · 1 - 4 Weeks

What brings you to Coursera today?

  • Status: New
    New
    Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    I

    IBM

    IBM Digital Marketing and Growth Hacking

    Skills you'll gain: Responsible AI, Social Media Management, Social Media, Social Media Marketing, Google Ads, Digital Marketing, Email Marketing, Social Media Strategy, Digital Advertising, Web Analytics and SEO, Online Advertising, Social Media Campaigns, Digital Media Strategy, Paid media, Pay Per Click Advertising, Content Creation, Customer Retention, Search Engine Optimization, Presentations, Generative AI

    4.7
    Rating, 4.7 out of 5 stars
    ·
    65 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Preview
    Preview
    C

    Coursera Instructor Network

    Digital Marketing Trends

    Skills you'll gain: Digital Advertising, Brand Management, Marketing Strategies, Brand Awareness, Digital Media Strategy, MarTech, Customer Engagement, Social Media Marketing, Marketing, Digital Marketing, Consumer Behaviour, Content Creation, Market Trend, Strategic Planning, Social Media Management, Trend Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    98 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for Digital Marketing

    Skills you'll gain: Prompt Engineering, Responsible AI, Prompt Patterns, Generative AI, Digital Advertising, Email Marketing, ChatGPT, Digital Marketing, Marketing Automation, AI Personalization, Advertising Campaigns, Marketing, Marketing Strategies, Content Creation, Keyword Research, Social Media Marketing, Artificial Intelligence and Machine Learning (AI/ML), Search Engine Optimization, Image Quality, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    8.9K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Unilever

    Unilever Digital Marketing Analyst

    Skills you'll gain: Data Storytelling, Marketing Automation, Web Analytics, Marketing Effectiveness, Marketing Analytics, Customer Insights, Digital Marketing, Social Media Campaigns, Market Analysis, Google Analytics, Digital Advertising, Social Media Marketing, Customer Analysis, Search Engine Marketing, Advertising Campaigns, Marketing Strategies, Social Media Strategy, Customer experience strategy (CX), Marketing, Predictive Analytics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    294 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free
    Free
    G

    Goldman Sachs

    Digital Marketing Strategy with Goldman Sachs 10,000 Women

    Skills you'll gain: Social Media Campaigns, Social Media Marketing, Paid media, Digital Media Strategy, Online Advertising, Campaign Management, Search Engine Marketing, Digital Marketing, Pay Per Click Advertising, Marketing Strategy and Techniques, Owned Media, Marketing Planning, Earned Media, Content Marketing, Marketing Design, Analytics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    840 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    M

    Meta

    Meta Social Media Marketing

    Skills you'll gain: Paid media, Social Media Management, Social Media Marketing, Social Media, Marketing Analytics, Target Audience, Content Creation, Smart Goals, Social Media Strategy, Social Media Campaigns, Instagram, Advertising Campaigns, Marketing Effectiveness, Advertising, Marketing, Key Performance Indicators (KPIs), Marketing Budgets, Presentations, Digital Marketing, Brand Management

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    22K reviews

    Beginner · Professional Certificate · 3 - 6 Months

Digital Marketing learners also search

digital marketing projects
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1234…330

In summary, here are 10 of our most popular digital marketing courses

  • Foundations of Digital Marketing and E-commerce: Google
  • Google Digital Marketing & E-commerce: Google
  • Digital Marketing: University of Illinois Urbana-Champaign
  • Attract and Engage Customers with Digital Marketing: Google
  • Digital Marketing: Illinois Tech
  • Digital Marketing: Adobe
  • IBM Digital Marketing and Growth Hacking: IBM
  • Digital Marketing Trends: Coursera Instructor Network
  • Generative AI for Digital Marketing: IBM
  • Unilever Digital Marketing Analyst: Unilever

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Frequently Asked Questions about Digital Marketing

Browse the digital marketing courses below—popular starting points on Coursera.

  • Foundations of Digital Marketing and E-commerce: Google
  • Attract and Engage Customers with Digital Marketing: Google
  • Digital Marketing: Illinois Tech
  • Digital Marketing: Adobe
  • Digital Marketing Trends: Coursera Instructor Network
  • Digital Marketing Strategy with Goldman Sachs 10,000 Women: Goldman Sachs‎

Start by identifying the area of digital marketing you want to focus on—social media, SEO, analytics, email marketing, or paid advertising.

  • For a well-rounded career path, consider the Google Digital Marketing & E-commerce Certificate, which covers marketing channels, customer engagement, and tools like Shopify and Google Ads.
  • To develop SEO, content, and strategy skills, try Digital Marketing Specialization by the University of Illinois.
  • For a fast, tactical dive into specific tools, explore Meta Social Media Marketing Professional Certificate. ‎

These beginner-friendly options are designed to help you get started without prior experience:

  • Google Digital Marketing & E-commerce Certificate – Covers the full marketing funnel and e-commerce fundamentals.
  • Marketing in a Digital World by the University of Illinois – A great introduction from an academic lens.
  • Meta Social Media Marketing – Tailored for beginners interested in growing an audience through social platforms.‎
  • A course teaches a focused skill or concept, such as The Strategy of Content Marketing by UC Davis.
  • A Specialization helps you master a broader area through a series of courses—for example, the Digital Marketing Specialization from Illinois covers SEO, SEM, social, and analytics.
  • A Professional Certificate prepares you for job roles and includes real-world tools and portfolio projects—like the Google Digital Marketing & E-commerce Certificate or Meta Marketing Analytics Certificate.‎

Take our short quiz to find the course that best fits your goals—whether you’re exploring SEO, social media strategy, analytics, or certifications like Google Digital Marketing & E-commerce. Take the quiz to find your ideal starting point.

Want to explore your options first? Use ChatGPT to compare top-rated digital marketing courses based on your interests. ‎

Yes. You can start learning digital marketing on Coursera for free in two ways:

  • Preview the first module of many digital marketing courses at no cost. This includes video lessons, readings, graded assignments, and Coursera Coach (where available).
  • Start a 7-day free trial for Specializations or Coursera Plus. This gives you full access to all course content across eligible programs.

If you want to keep learning, earn a certificate in digital marketing, or unlock full course access after the preview or trial, you can upgrade or apply for financial aid.‎

Digital marketing courses can help you learn how to create and manage online campaigns, understand audience behavior, use tools like Google Analytics and Meta Ads Manager, and develop content for email, social media, and search engines.‎

No prior experience is required. Many courses are designed for beginners and walk you through marketing fundamentals before moving into specialized areas like SEO, paid ads, or influencer marketing.‎

Yes. Digital marketing is a growing field with opportunities across industries. Courses that include hands-on projects and certificates can help you build your portfolio, develop practical skills, and show potential employers what you’ve learned.‎

This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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