Go To Market Strategy

Go-To-Market Strategy is a plan that outlines how a company will sell its products or services to customers. Coursera's Go-To-Market Strategy catalogue teaches you to build and implement effective strategies to achieve successful product or service launch and business growth. You'll learn to identify target customers, define unique selling propositions, develop pricing and distribution strategies, and create effective marketing and sales plans. This catalogue also covers the analytical aspects of go-to-market strategy, such as market segmentation, competitive analysis, and performance measurement. This will equip you, whether a startup founder, marketing professional, or product manager, with the necessary skills to bring products or services to market successfully and sustainably.
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Results for "go to market strategy"

  • Status: Free Trial

    University of Pennsylvania

    Skills you'll gain: Go To Market Strategy, Branding, Consumer Behaviour, Strategic Marketing, Marketing, Brand Strategy, Communication Strategies, Marketing Strategy and Techniques, Marketing Communications, Customer experience strategy (CX), Brand Loyalty, Customer Insights, Brand Awareness, Price Negotiation

    4.8
    Rating, 4.8 out of 5 stars
    13K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial

    University of Pennsylvania

    Skills you'll gain: Operations Management, Return On Investment, Operational Efficiency, Financial Statements, Financial Statement Analysis, Finance, Human Capital, Go To Market Strategy, Process Analysis, Branding, Process Management, People Management, Financial Reporting, Capital Budgeting, Financial Accounting, Financial Modeling, Marketing, Marketing Planning, Peer Review, Corporate Finance

    4.7
    Rating, 4.7 out of 5 stars
    26K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial

    Emory University

    Skills you'll gain: Marketing Channel, Strategic Marketing, Business Marketing, Direct Selling, Customer experience strategy (CX), Go To Market Strategy, Target Market, Customer Analysis, Market Research, Marketing Strategies, Value Propositions, Market Opportunities, Case Studies, Customer Demand Planning, E-Commerce, Compensation Management, Strategic Partnership, Consumer Behaviour, B2B Sales, Business Relationship Management

    4.5
    Rating, 4.5 out of 5 stars
    68 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    Status: Free Trial

    Coursera Instructor Network

    Skills you'll gain: Product Lifecycle Management, Product Flow Diagram, Competitive Analysis, Product Strategy, Innovation, Design Thinking, Process Flow Diagrams, Ideation, New Product Development, Customer Insights, Go To Market Strategy, Product Management, Product Development, Product Planning, Strategic Prioritization, AI Product Strategy, Market Analysis, Prototyping, Generative AI, Strategic Planning

    4.3
    Rating, 4.3 out of 5 stars
    108 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial

    The Chinese University of Hong Kong

    Skills you'll gain: Strategic Thinking, Business Strategy, Strategic Partnership, Competitive Analysis, Go To Market Strategy, Market Opportunities, Global Marketing, E-Commerce, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
    162 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    IE Business School

    Skills you'll gain: Marketing Planning, Business Planning, Marketing Strategies, Product Marketing, Go To Market Strategy, Marketing Strategy and Techniques, Case Studies, Planning, Target Market, Marketing Budgets, Marketing Analytics, Brand Strategy, Market Analysis, Competitive Analysis, Profit and Loss (P&L) Management

    4.6
    Rating, 4.6 out of 5 stars
    486 reviews

    Mixed · Course · 1 - 4 Weeks

What brings you to Coursera today?

  • Status: Free Trial

    Michigan State University

    Skills you'll gain: Customer Acquisition Management, Business Planning, Entrepreneurship, Business Modeling, Resource Management, Sales Strategy, Plan Execution, New Business Development, Business Strategy, Customer Engagement, Go To Market Strategy, Marketing, Innovation, Fundraising and Crowdsourcing, Budgeting

    4.7
    Rating, 4.7 out of 5 stars
    131 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New

    Packt

    Skills you'll gain: Product Management, Product Lifecycle Management, Technical Product Management, Product Marketing, Product Strategy, Profit and Loss (P&L) Management, Financial Analysis, Stakeholder Management, Product Development, People Management, Leadership Studies, Financial Statements, Cost Benefit Analysis, Go To Market Strategy, Performance Metric, Market Research, Advertising

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial

    The Chinese University of Hong Kong

    Skills you'll gain: Entrepreneurship, Peer Review, Market Opportunities, Business Planning, Innovation, Consumer Behaviour, Business Leadership, Brand Management, Strategic Thinking, Marketing, Business Strategy, Business Development, Global Marketing, Strategic Marketing, Business Consulting, Business Strategies, Digital Media Strategy, Strategic Partnership, Competitive Analysis, Go To Market Strategy

    4.8
    Rating, 4.8 out of 5 stars
    627 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    Status: Free Trial

    University of Minnesota

    Skills you'll gain: Customer Acquisition Management, Target Market, Market Opportunities, Competitive Analysis, Go To Market Strategy, Persona Development, Value Propositions, Strategic Partnership, New Business Development, Product Management, Business Strategy, Business Modeling, Product Lifecycle Management, Product Requirements

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial

    Universidad Nacional Autónoma de México

    Skills you'll gain: Strategic Marketing, Marketing, Marketing Planning, Market Research, Target Market, Marketing Strategies, Go To Market Strategy, Business Analytics, Product Promotion, Market Analysis, Product Development, Consumer Behaviour, Entrepreneurship, New Business Development, Budgeting

    4.7
    Rating, 4.7 out of 5 stars
    260 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial

    SkillUp

    Skills you'll gain: New Product Development, Product Management, Product Development, Innovation, Product Lifecycle Management, Product Roadmaps, Usability Testing, Product Planning, Product Strategy, Project Management Life Cycle, Stakeholder Engagement, Stakeholder Management, Competitive Analysis, Product Testing, Business Development, Agile Product Development, Product Requirements, Business Planning, Leadership, Go To Market Strategy

    4.7
    Rating, 4.7 out of 5 stars
    507 reviews

    Beginner · Specialization · 3 - 6 Months

What brings you to Coursera today?

Leading partners

  • IE Business School
  • University of Minnesota
  • University of Pennsylvania
  • Emory University
  • Ludwig-Maximilians-Universität München (LMU)
  • SkillUp
  • The Chinese University of Hong Kong
  • University of Illinois Urbana-Champaign