Search Engine Optimization

Search Engine Optimization (SEO) is a digital marketing strategy focused on improving a website's visibility in search engine results pages to increase traffic and potentially attract prospective customers. Coursera's SEO catalogue teaches you the principles and techniques behind successful SEO. You'll learn how to conduct keyword research, optimize website structure and content for search engines, implement link building strategies, and understand the role of SEO in digital marketing. You'll also delve into the analytic tools used to monitor website performance and make data-driven decisions. By mastering SEO, you'll be equipped to increase a website's visibility, reach a broader audience, and enhance your marketing skills.
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Find the best SEO course for your goals

  • Status: Free Trial

    University of California, Davis

    Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Keyword Research, Content Strategy, Digital Marketing, Google Analytics, Marketing, Content Performance Analysis, Content Creation, Social Media, Information Architecture, Generative AI, User Experience

    4.8
    Rating, 4.8 out of 5 stars
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    Intermediate · Course · 1 - 4 Weeks

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    University of California, Davis

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Persona Development, Search Engine Marketing, Content Creation, Social Media Strategy, Social Media, Content Strategy, Social Media Marketing, Competitive Analysis, Target Audience, Digital Media Strategy, Google Analytics, Forecasting, Content Development and Management, Content Performance Analysis, Digital Marketing, Expectation Management, Content Marketing

    4.6
    Rating, 4.6 out of 5 stars
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    Beginner · Specialization · 3 - 6 Months

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    Status: AI skills

    Google

    Skills you'll gain: Data Storytelling, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Order Fulfillment, Social Media Management, Search Engine Optimization, Performance Measurement, Spreadsheet Software, A/B Testing, Digital Marketing, E-Commerce, Campaign Management, Loyalty Programs, Customer Retention, Marketing, Interviewing Skills, Professional Development

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  • Coursera Project Network

    Skills you'll gain: Blogs, Content Management Systems, Search Engine Optimization, Web Analytics and SEO, Keyword Research, Web Content

    4.5
    Rating, 4.5 out of 5 stars
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    Beginner · Guided Project · Less Than 2 Hours

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    University of California, Davis

    Skills you'll gain: Search Engine Optimization, Persona Development, Web Analytics and SEO, Keyword Research, Target Audience, Google Analytics, Digital Marketing, Content Strategy, Brand Awareness, Content Creation, User Research, Algorithms, Data Analysis, Business Reporting

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    Rating, 4.6 out of 5 stars
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    IBM

    Skills you'll gain: Web Analytics and SEO, Search Engine Optimization, Content Marketing, Web Analytics, Blogs, Search Engine Marketing, Content Creation, MarTech, Marketing Strategy and Techniques, Digital Marketing, Growth Strategies, Content Strategy, Market Research

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    Rating, 4.9 out of 5 stars
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    Beginner · Course · 1 - 3 Months

What brings you to Coursera today?

  • Status: Free Trial

    Google

    Skills you'll gain: Data Storytelling, Performance Measurement, Search Engine Marketing, Content Performance Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Business Metrics, Marketing Strategy and Techniques, Digital Marketing, Customer Engagement, Customer experience strategy (CX), Marketing, E-Commerce, Email Marketing, Brand Awareness, Marketing Analytics, Target Audience, Social Media Marketing, Goal Setting

    4.8
    Rating, 4.8 out of 5 stars
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    Beginner · Course · 1 - 4 Weeks

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    Google

    Skills you'll gain: Google Ads, Search Engine Optimization, Digital Marketing, Keyword Research, Target Audience, Search Engine Marketing, Pay Per Click Advertising, Marketing, Web Analytics and SEO, Marketing Strategies, Advertising, Customer Engagement

    4.8
    Rating, 4.8 out of 5 stars
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  • Coursera Project Network

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    4.6
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    Beginner · Guided Project · Less Than 2 Hours

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    Skills you'll gain: WordPress, Search Engine Optimization, Blogs, Web Analytics, Web Content, Keyword Research, Information Architecture, Content Management, Marketing, Analytics, Web Design, Web Development

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    Rating, 4.5 out of 5 stars
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    Advanced · Guided Project · Less Than 2 Hours

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    Simplilearn

    Skills you'll gain: Search Engine Marketing, Google Ads, Search Engine Optimization, Marketing Strategies, Web Analytics and SEO, Online Advertising, Marketing, Email Marketing, Marketing Analytics, Digital Marketing, Marketing Psychology, Customer Relationship Management, Paid media, Campaign Management, Marketing Automation, Advertising Campaigns, Google Analytics, UI/UX Strategy, Social Media Marketing, Digital Advertising

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What brings you to Coursera today?

Leading partners

  • Simplilearn
  • IBM
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