Marketing Psychology

Marketing Psychology is the understanding of why consumers behave as they do, using psychological theory to create effective marketing strategies. Coursera's marketing psychology catalogue teaches you about the cognitive processes that influence buying decisions, the impact of emotions on consumer behaviour, and the psychology of brand perception. You'll learn how to apply psychological principles to develop persuasive advertising campaigns, enhance customer engagement, and increase brand loyalty. In addition, you'll gain insights into consumer segmentation, targeting, and positioning strategies from a psychological perspective. This knowledge is essential for anyone working in marketing, advertising, sales, or any role that involves influencing consumer behaviour.
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Results for "marketing psychology"

  • Status: Free Trial

    IE Business School

    Skills you'll gain: Brand Strategy, Branding, Brand Awareness, Logo Design, Brand Management, Target Audience, Target Market, Consumer Behaviour, Value Propositions, Marketing, Customer Insights, Marketing Psychology, Marketing Strategies, Advertising, Competitive Analysis, Typography, Storytelling, Color Theory

  • Status: Preview

    Skills you'll gain: Brand Management, Branding, Brand Strategy, Brand Awareness, Brand Loyalty, Marketing Psychology, Data-Driven Decision-Making, Governance, Thought Leadership, Storytelling, Culture, Customer Engagement, Innovation, Communication

  • Status: Free Trial

    IE Business School

    Skills you'll gain: Price Negotiation, Strategic Marketing, Product Strategy, Revenue Management, Market Dynamics, Marketing Psychology, Consumer Behaviour, Business Marketing, Customer Analysis, Cost Accounting, Profit and Loss (P&L) Management, Customer Insights, Market Research, Sales, Competitive Analysis

  • Status: Free Trial

    Skills you'll gain: Marketing Effectiveness, Marketing, Strategic Marketing, Stakeholder Management, Stakeholder Communications, Marketing Strategies, Business Marketing, Stakeholder Engagement, Stakeholder Analysis, Internal Communications, Marketing Psychology, Corporate Sustainability, Value Propositions, Customer Insights, Consumer Behaviour, Business Ethics, Community Development, Customer Relationship Building

  • Status: Free Trial

    University of Virginia

    Skills you'll gain: Revenue Management, Global Marketing, Consumer Behaviour, Marketing Psychology, Customer Insights, Customer Analysis, Value Propositions, Case Studies, Market Dynamics, Market Research, Behavioral Economics, Competitive Analysis, Analysis

  • Status: Free Trial

    Skills you'll gain: Social Media Marketing, Social Media Campaigns, Marketing Strategies, Content Performance Analysis, Social Media Strategy, Marketing, Instagram, Email Marketing, Marketing Analytics, Digital Marketing, Marketing Psychology, Customer Relationship Management, UI/UX Strategy, Digital Advertising, Marketing Strategy and Techniques, Facebook, E-Commerce, Google Ads, Pinterest, Brand Management

  • Status: Free Trial

    Johns Hopkins University

    Skills you'll gain: Research, Research Design, Consumer Behaviour, Influencing, Persuasive Communication, Ethical Standards And Conduct, Marketing Psychology, Behavioral Economics, Biomedical Technology, Experimentation, Neurology, Marketing, Data Analysis, Statistical Analysis

  • Status: Free Trial

    Johns Hopkins University

    Skills you'll gain: Marketing Psychology, Influencing, Case Studies, Persuasive Communication, Advertising, Consumer Behaviour, Decision Making, Marketing Effectiveness, Neurology, Behavioral Economics, Marketing, Psychology, Anatomy, Physiology

  • Status: New
    Status: Free Trial

    Skills you'll gain: Instagram, Canva (Software), Content Performance Analysis, Web Content Accessibility Guidelines, Photography, Social Media Content, Marketing Psychology, Photo Editing, Content Creation, Social Media, Marketing Design, Performance Analysis, Social Media Marketing, Graphic and Visual Design, Content Strategy, Driving engagement, Productivity, Social Media Strategy, Drive Engagement, Creative Design

  • Status: Preview

    Shanghai Jiao Tong University

    Skills you'll gain: Human Factors, Consumer Behaviour, Marketing Psychology, Organizational Leadership, Leadership and Management, Psychological Evaluations, Psychology, People Management, Mental Health, Emotional Intelligence, Leadership, Professional Development, Criminal Investigation and Forensics, Human Development, Marketing, Advertising, Personal Attributes, Social Sciences, Relationship Building, Self-Awareness

  • Status: New
    Status: Free Trial

    Skills you'll gain: Campaign Management, Target Market, Marketing, Marketing Strategies, Consumer Behaviour, Marketing Planning, Integrated Marketing Communications, Strategic Marketing, Digital Marketing, Advertising Campaigns, Target Audience, Marketing Effectiveness, Digital Advertising, Online Advertising, Market Research, Customer Analysis, Marketing Communications, Marketing Psychology, Marketing Analytics, Communication Strategies

  • Status: Preview

    Skills you'll gain: Social Network Analysis, Social Media Campaigns, Consumer Behaviour, Influencing, Content Creation, Marketing Communications, Social Media Marketing, Persuasive Communication, Social Media, Advertising, Brand Strategy, Marketing, Marketing Psychology, Storytelling, Communication

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