Strategic Communication

Strategic Communication is a planned process of delivering a specific message to a targeted audience to achieve certain objectives. Coursera's Strategic Communication catalogue helps you build skills in effective communication for varied organizational goals. You'll learn about message framing, audience analysis, and different communication channels. Further, you'll understand crisis communication, the importance of corporate communication, and how to leverage public relations and social media. By mastering these skills, you'll be able to navigate various professional environments, improve brand visibility, and drive engagement, fostering better relationships within and outside an organization.
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Results for "strategic communication"

  • Status: Preview

    Kennesaw State University

    Skills you'll gain: Prompt Engineering, Business Correspondence, Target Audience, Business Communication, Strategic Communication, Business Writing, Social Media Content, Generative AI, Communication Strategies, Meeting Facilitation, Taking Meeting Minutes, Artificial Intelligence, Document Management

  • Status: Free Trial

    Skills you'll gain: Data Storytelling, Storytelling, Design Thinking, Business Strategy, Business Modeling, Business Solutions, Marketing Communications, Data Visualization, Brand Strategy, Project Portfolio Management, Growth Strategies, Technology Strategies, Business Process, Digital Transformation, Innovation, Organizational Strategy, Strategic Communication, Presentations, Strategic Thinking, Market Opportunities

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Sustainable Business, Corporate Sustainability, Stakeholder Engagement, Environmental Social And Corporate Governance (ESG), Sustainability Reporting, Performance Measurement, Strategic Partnership, Sustainable Development, Corporate Strategy, Sustainability Standards, Supply Management, Procurement, Business Strategies, Business Operations, Strategic Communication, Business Leadership, Organizational Strategy, Supply Chain Management, Systems Thinking, Communication

  • Status: Free Trial

    Northwestern University

    Skills you'll gain: Influencing, Persuasive Communication, Design Thinking, Data-Driven Decision-Making, Leadership, Strategic Communication, Innovation, Collaboration, Crisis Management, Negotiation, Organizational Leadership, Ideation, Team Leadership, Resource Allocation, Human Centered Design, Teamwork, Motivational Skills, Corporate Communications, Marketing Strategies, Marketing

  • Status: Free Trial

    University of Illinois Urbana-Champaign

    Skills you'll gain: Data Storytelling, Marketing Analytics, Keyword Research, Email Marketing, Customer experience strategy (CX), Case Studies, Strategic Communication, Search Engine Marketing, Marketing Communications, Digital Marketing, Analytics, Data Visualization Software, Digital Media Strategy, Campaign Management, Business Analytics, Marketing, Web Analytics, Marketing Strategies, Data Analysis, Data Visualization

  • Status: Free Trial

    Johns Hopkins University

    Skills you'll gain: Conflict Management, Storytelling, Communication Strategies, Organizational Strategy, Business Communication, Intercultural Competence, Team Building, Verbal Communication Skills, Team Management, Strategic Communication, Ethical Standards And Conduct, Negotiation, Stakeholder Communications, Business Leadership, Cultural Diversity, Active Listening

  • Status: Free Trial

    Banco Interamericano de Desarrollo

    Skills you'll gain: Work Breakdown Structure, Cost Management, Earned Value Management, Project Controls, Project Schedules, Project Management, Project Scoping, Communication Planning, Procurement, Budget Management, Scheduling, Timelines, Resource Management, Strategic Communication

  • Status: Free Trial

    Skills you'll gain: Crisis Management, Strategic Communication, Emergency Response, Corporate Communications, Public Affairs, Risk Management, Business Continuity Planning, Case Studies, Stakeholder Communications, Internal Communications, Communication, Media Relations

  • Status: Free Trial

    University of California, Irvine

    Skills you'll gain: Corporate Communications, Storytelling, Internal Communications, Strategic Communication, Social Media, Interpersonal Communications, Employee Engagement, Telecommuting, Public Relations, Social Media Content, Stakeholder Communications, Business Communication, Communication Strategies, Communication, Media and Communications, Marketing and Public Relations

  • Status: Preview

    Skills you'll gain: Corporate Communications, Internal Communications, Strategic Communication, Media Relations, Stakeholder Communications, Business Communication, Stakeholder Engagement, Public Relations, Cultural Diversity, Communication Strategies, Business Ethics, Crisis Management, Digital Communications, Drive Engagement, Employee Engagement, Brand Management

  • Status: Preview

    University of Illinois Urbana-Champaign

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Sustainability Reporting, Corporate Sustainability, Sustainable Business, Business Reporting, Data Storytelling, Compliance Reporting, Data Visualization, Performance Reporting, Sustainability Standards, Environmental Regulations, Stakeholder Communications, Strategic Communication, Return On Investment, Risk Management, Investment Management, Finance

  • Status: Preview

    Universidad de Palermo

    Skills you'll gain: Business Writing, Business Correspondence, Proofreading, Business Communication, Writing, Grammar, Target Audience, Editing, Report Writing, Writing and Editing, Corporate Communications, Concision, Copywriting, Strategic Communication, Communication Planning, Communication, Persuasive Communication, Technical Communication

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  • University of Colorado Boulder
  • University of California, Irvine
  • Microsoft
  • University of Illinois Urbana-Champaign
  • Universidad de Palermo
  • University of Maryland, College Park
  • Fundação Instituto de Administração
  • Real Madrid Graduate School Universidad Europea