Marketing Communications

Marketing Communications is a strategic approach used by companies to engage with their target audience using different promotional methods. Coursera's Marketing Communications catalogue helps you understand and apply various marketing strategies and tactics to effectively communicate a brand's value proposition. You'll learn about the key components of a marketing communication plan, including advertising, brand positioning, PR, digital marketing, and social media engagement. Furthermore, the course dives into contemporary topics such as influencer marketing, content creation, SEO, SEM, and data-driven marketing. Knowledge of these skills will empower you to craft compelling narratives that resonate with consumers and drive business growth.
22credentials
70courses

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Results for "marketing communications"

  • Status: Free Trial

    IE Business School

    Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising, Marketing, Marketing Budgets, Brand Marketing, Communication Planning, Marketing Planning, Brand Strategy, Brand Management, Brand Loyalty, Branding, Marketing Management, Campaign Management, Marketing Strategy and Techniques, Media Planning, Brand Awareness, Promotional Strategies, Consumer Behaviour, Communication

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    2.4K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Status: AI skills

    Microsoft

    Skills you'll gain: Media Relations, Proofreading, Public Relations, Stakeholder Analysis, Integrated Marketing Communications, Marketing Communications, Public Affairs, Content Management, Web Content, Performance Reporting, Storytelling, Content Management Systems, Press Releases, Strategic Communication, Content Strategy, Report Writing, Content Marketing, Social Media Content, Marketing Effectiveness, Generative AI

    4.7
    Rating, 4.7 out of 5 stars
    156 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Press Releases, Strategic Communication, Media Relations, Public Relations, Marketing and Public Relations, Crisis Management, Corporate Communications, Marketing Communications, Corporate Sustainability, Brand Strategy, Storytelling, Branding, Business Ethics, Social Media, Communication Strategies, Persuasive Communication, Professional Networking, Writing, Research, Stakeholder Engagement

    4.6
    Rating, 4.6 out of 5 stars
    710 reviews

    Beginner · Specialization · 3 - 6 Months

  • Coursera Project Network

    Skills you'll gain: Newsletters, Marketing Materials, Promotional Materials, Event Marketing, Target Audience, Business Correspondence, Email Marketing, Content Creation, Graphic Design, Marketing Design, Marketing Communications, Digital Marketing

    4.2
    Rating, 4.2 out of 5 stars
    13 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    Status: Free Trial

    Microsoft

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Content Performance Analysis, Marketing and Public Relations, Customer Insights, Content Development and Management, Proofreading, Public Relations, Integrated Marketing Communications, Customer Analysis, Content Creation, Marketing Communications, Persona Development, Writing and Editing, Content Management, Web Content, Storytelling, Content Strategy, Generative AI, Marketing Strategies

    4.6
    Rating, 4.6 out of 5 stars
    136 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial

    IESE Business School

    Skills you'll gain: Persuasive Communication, Corporate Communications, Crisis Management, Media Relations, Public Speaking, Strategic Communication, Media and Communications, Communication Strategies, Storytelling, Verbal Communication Skills, Influencing, Communication, Media Strategy, Digital Marketing, Press Releases, Leadership, Sales Presentations, Stakeholder Communications, Public Relations, Marketing Communications

    4.8
    Rating, 4.8 out of 5 stars
    133 reviews

    Beginner · Specialization · 1 - 3 Months

What brings you to Coursera today?

  • Status: Free Trial

    IE Business School

    Skills you'll gain: Survey Creation, Surveys, Marketing Planning, Market Research, Business Research, Product Marketing, Consumer Behaviour, Value Propositions, Market Analysis, Marketing, Business Planning, Marketing Channel, Peer Review, Case Studies, Target Market, Research Design, Data Analysis, Marketing Communications, Marketing Strategies, Product Strategy

    4.5
    Rating, 4.5 out of 5 stars
    6.2K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial

    IE Business School

    Skills you'll gain: Marketing Planning, Consumer Behaviour, Survey Creation, Product Management, Market Research, Marketing Strategies, Product Lifecycle Management, Marketing Effectiveness, Data Analysis, Marketing Communications, Marketing, Business Planning, Data Collection, Product Strategy, Market Analysis, Strategic Marketing, Target Market, Value Propositions, Product Marketing, Market Data

    4.6
    Rating, 4.6 out of 5 stars
    1.2K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Strategic Communication, Target Audience, Campaign Management, Advertising, Marketing Communications, Advertising Campaigns, Resource Allocation, Communication Planning, Media Strategy, Brand Management, Public Relations, Paid media, Communication Strategies, Social Media Campaigns, Marketing, Earned Media, Business Strategy, Communication, Business Communication, Business Process

    4.6
    Rating, 4.6 out of 5 stars
    48 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial

    University of Illinois Urbana-Champaign

    Skills you'll gain: Data Storytelling, Marketing Analytics, Keyword Research, Email Marketing, Customer experience strategy (CX), Case Studies, Strategic Communication, Search Engine Marketing, Marketing Communications, Digital Marketing, Analytics, Data Visualization Software, Digital Media Strategy, Campaign Management, Business Analytics, Marketing, Web Analytics, Marketing Strategies, Data Analysis, Data Visualization

    4.7
    Rating, 4.7 out of 5 stars
    23K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Social Media Campaigns, Social Media Content, Marketing Communications, Target Audience, Media Strategy, Digital Media Strategy, Brand Strategy, Brand Management, Strategic Communication, Marketing Planning, Paid media, Content Strategy, Customer Insights, Shared Media, Content Performance Analysis, Persuasive Communication, Content Creation

    Intermediate · Specialization · 1 - 3 Months

  • Status: New
    Status: Free Trial

    Emory University

    Skills you'll gain: Financial Statements, Return On Investment, Business Strategy, Cash Flows, Supply Chain, Supply Chain Management, Financial Analysis, Income Statement, Corporate Finance, Balance Sheet, Corporate Strategy, Six Sigma Methodology, Business Valuation, Organizational Strategy, Gross Profit, Marketing Strategies, Market Dynamics, Marketing Communications, Target Market, Lean Six Sigma

    4.9
    Rating, 4.9 out of 5 stars
    28 reviews

    Beginner · Specialization · 3 - 6 Months

What brings you to Coursera today?

Leading partners

  • IE Business School
  • University of Colorado Boulder
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  • University of Pennsylvania