Product Marketing

Product Marketing is a strategic discipline that combines various business, marketing, and technical tasks to promote and sell products to customers. Coursera's Product Marketing catalogue teaches you about the art of successful product positioning, understanding customer needs, and developing effective marketing strategies. You'll learn everything from the fundamentals of product marketing, competitive analysis, go-to-market strategy, customer segmentation, and storytelling to communication skills necessary to launch and maintain a product's life cycle. Empower yourself with the knowledge and skills to drive product success in the marketplace, creating value propositions that resonate with customers and influence market trends.
4credentials
28courses

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  • This role has a £58,395 median salary ¹.

    description:

    A Product Manager oversees product development, ensuring it meets user needs and business goals while managing roadmaps and coordinating teams.

    This role has a £58,395 median salary ¹.

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Explore the Product Marketing Course Catalog

  • Status: Free Trial

    Universidad de Palermo

    Skills you'll gain: Branding, Marketing, Brand Management, Strategic Marketing, Value Propositions, Consumer Behaviour, Marketing Strategies, Target Market, Marketing Operations, Product Marketing, Customer Insights, Market Analysis

  • Status: Free Trial

    Skills you'll gain: Product Planning, AI Product Strategy, Product Management, New Product Development, Quality Assurance and Control, Sales Strategy, Performance Analysis, Marketing Strategies, Product Marketing, Product Lifecycle Management, Product Improvement, Product Testing, Sales Enablement, Key Performance Indicators (KPIs), Cross-Functional Collaboration, User Feedback, Data Analysis, Customer Insights, Data-Driven Decision-Making

  • Skills you'll gain: Social Network Analysis, Network Analysis, Data Storytelling, Data Visualization, Data Presentation, Predictive Modeling, Financial Data, Marketing Analytics, Financial Modeling, Product Marketing, Predictive Analytics, Marketing Management, Dashboard, Advertising, Random Forest Algorithm, Operations Research, Natural Language Processing, Statistical Machine Learning, Statistical Analysis, Mathematical Modeling

  • Status: Free Trial

    Skills you'll gain: Branding, Brand Marketing, Global Marketing, Brand Strategy, Target Market, Brand Management, Strategic Marketing, Brand Awareness, Marketing, Digital Advertising, Brand Loyalty, Product Marketing, Marketing Strategy and Techniques, Product Strategy, Market Research, Value Propositions, MarTech, Business Strategy, Sales, Business

  • Status: Free Trial

    University of Illinois Urbana-Champaign

    Skills you'll gain: Global Marketing, Consumer Behaviour, Marketing Planning, Marketing, Cultural Sensitivity, Marketing Management, Branding, Marketing Strategies, Market Analysis, Brand Management, Cultural Diversity, Product Marketing, Product Promotion, Market Opportunities, Strategic Planning

  • Status: Preview

    Skills you'll gain: Google Ads, Advertising Campaigns, Pay Per Click Advertising, Marketing, Marketing Effectiveness, Search Engine Marketing, Online Advertising, Campaign Management, Digital Marketing, Marketing Strategies, Keyword Research, Product Marketing, Target Audience

  • Status: Free Trial

    Skills you'll gain: Product Marketing, Value Propositions, Target Market, Marketing, Product Strategy, Market Analysis, Marketing Strategy and Techniques, Market Trend, Competitive Analysis, Consumer Behaviour

  • Status: Free Trial

    University of Maryland, College Park

    Skills you'll gain: Innovation, New Product Development, Design Thinking, Product Development, Product Management, Business Modeling, Product Strategy, Customer experience strategy (CX), Product Marketing, Key Performance Indicators (KPIs), Value Propositions, Performance Measurement, Portfolio Management, Customer Insights, Business Metrics, Customer experience improvement, Business Strategy, Lean Methodologies

  • Status: Free Trial

    Skills you'll gain: AI Product Strategy, Product Lifecycle Management, Responsible AI, Product Strategy, Governance, Product Management, Innovation, Product Marketing, Business Strategy, Enterprise Risk Management (ERM), Scalability, Customer experience strategy (CX), Value Propositions, Business Metrics, Customer Insights

  • Status: Preview

    Skills you'll gain: Brand Management, Branding, Product Management, Product Marketing, Product Lifecycle Management, Product Strategy, Brand Strategy, Product Knowledge, Brand Awareness, Product Promotion, Brand Loyalty, Marketing, Market Share

  • Status: Preview

    Skills you'll gain: Business Modeling, Market Research, Business Planning, Entrepreneurship, Sustainable Business, Key Performance Indicators (KPIs), Marketing, Performance Measurement, Target Market, Customer Analysis, Stakeholder Analysis, Business Development, Needs Assessment, Social Work, Target Audience, Product Marketing, Entrepreneurial Finance, Governance, Financial Forecasting

  • Status: Free Trial

    Skills you'll gain: AI Personalization, Marketing Analytics, A/B Testing, Marketing Strategies, Marketing Effectiveness, Product Marketing, Marketing, Advertising Campaigns, Performance Measurement, Generative AI, Target Audience, Google Ads, Predictive Analytics, ChatGPT, Analytics, Artificial Intelligence, Automation

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Leading partners

  • IE Business School
  • Yonsei University
  • IESE Business School
  • Kennesaw State University
  • Universidad de Palermo
  • University of Maryland, College Park
  • Alfaisal University | KLD
  • ESSEC Business School