Public Relations

Public Relations (PR) is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. Coursera's PR catalogue teaches you the principles and practices at the core of effective PR. You'll learn everything from crafting compelling messages, managing media relations, crisis communication strategies, to building corporate image and reputation. Through these lessons, you'll understand how to navigate the digital landscape, understand audience needs, and design public relations strategies that enhance the visibility and credibility of organizations in various industries.
7credentials
35courses

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Find the best Public Relations course for your goals

  • Status: Free Trial

    IESE Business School

    Skills you'll gain: Persuasive Communication, Corporate Communications, Crisis Management, Media Relations, Public Speaking, Strategic Communication, Media and Communications, Communication Strategies, Storytelling, Verbal Communication Skills, Influencing, Communication, Media Strategy, Digital Marketing, Press Releases, Leadership, Sales Presentations, Stakeholder Communications, Public Relations, Marketing Communications

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Press Releases, Media Relations, Public Relations, Marketing and Public Relations, Crisis Management, Corporate Communications, Strategic Communication, Branding, Communication Strategies, Storytelling

  • Status: Free Trial

    Skills you'll gain: Leadership, Corporate Communications, Strategic Communication, Storytelling, Business Leadership, Media Relations, Stakeholder Communications, Public Relations, Innovation, Crisis Management, Communication, Branding

  • Status: Free Trial

    University of California, Irvine

    Skills you'll gain: Corporate Communications, Storytelling, Internal Communications, Strategic Communication, Social Media, Interpersonal Communications, Employee Engagement, Telecommuting, Public Relations, Social Media Content, Stakeholder Communications, Business Communication, Communication Strategies, Communication, Media and Communications, Marketing and Public Relations

  • Status: Free Trial

    IESE Business School

    Skills you'll gain: Corporate Communications, Crisis Management, Strategic Communication, Media Relations, Stakeholder Communications, Public Relations, Business Communication, Press Releases, Business Ethics, Communication, Interviewing Skills, Conflict Management, Public Speaking, Decision Making

  • Status: New
    Status: Free Trial

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Content Performance Analysis, Marketing and Public Relations, Customer Insights, Content Development and Management, Proofreading, Public Relations, Integrated Marketing Communications, Customer Analysis, Content Creation, Marketing Communications, Persona Development, Writing and Editing, Content Management, Web Content, Storytelling, Content Strategy, Generative AI, Marketing Strategies

  • Status: Preview

    Skills you'll gain: Corporate Communications, Internal Communications, Strategic Communication, Crisis Management, Business Communication, Business Ethics, Stakeholder Communications, Public Relations, Cross-Functional Collaboration, Media Relations, Communication Strategies, Employee Engagement, Social Media

  • Status: Free Trial

    Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Product Lifecycle Management, Customer experience strategy (CX), Peer Review, Advertising, Brand Strategy, Brand Management, Brand Loyalty, Branding, Marketing, Brand Awareness, Product Management, Public Relations, Product Strategy, Revenue Management, Retail Management, Marketing Channel, Strategic Marketing, Supply Chain Planning

  • Status: New
    Status: Free Trial

    Real Madrid Graduate School Universidad Europea

    Skills you'll gain: Marketing Analytics, Strategic Partnership, Marketing, Key Performance Indicators (KPIs), Customer Engagement, Product Marketing, Marketing Strategy and Techniques, Return On Investment, Stakeholder Management, Branding, Digital Marketing, Brand Management, Advertising, Consumer Behaviour, Sales Process, Public Relations, Emotional Intelligence, Price Negotiation, Data Analysis, Creative Thinking

  • Status: New
    Status: Free Trial

    Real Madrid Graduate School Universidad Europea

    Skills you'll gain: Marketing Effectiveness, Marketing Analytics, Key Performance Indicators (KPIs), Marketing, Return On Investment, Digital Marketing, Marketing Strategy and Techniques, Consumer Behaviour, Branding, Customer Engagement, Advertising, Brand Management, Strategic Partnership, Sales Process, Price Negotiation, Data Analysis, Stakeholder Management, Public Relations, Emotional Intelligence, Creative Thinking

  • Status: Preview

    Skills you'll gain: Content Creation, Crisis Management, Digital Communications, Social Media Marketing, Communication Strategies, Social Media, Digital Marketing, Communication Planning, Communication, Target Audience, Public Relations, Customer Engagement, Email Marketing, Ethical Standards And Conduct, Presentations, Emerging Technologies

  • Status: Preview

    Northwestern University

    Skills you'll gain: Event Marketing, Marketing, Social Media, Media Relations, Marketing Strategies, Loyalty Programs, Brand Management, Event Planning, Public Relations, Revenue Management, Strategic Partnership, Target Audience, Crisis Management

What brings you to Coursera today?

Leading partners

  • University of Colorado Boulder
  • Microsoft
  • Real Madrid Graduate School Universidad Europea
  • Starweaver
  • Fundação Instituto de Administração
  • IESE Business School
  • University of California, Irvine
  • IE Business School