Commercialization

Commercialization is the process of introducing a new product or service to the market. Coursera's commercialization catalogue teaches you the essential skills to effectively navigate this process, from initial market research and analysis, through product development, to sales and marketing strategies. You'll learn about customer identification and segmentation, pricing strategies, distribution channels, and promotional techniques. Additionally, you'll gain insights into managing the life cycle of products and services, understanding the legal and ethical considerations, and leveraging business models for commercial success. Engage with this skill to bring your innovative ideas to life and drive growth in your business or startup.
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23courses

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Results for "commercialization"

  • Status: Free Trial

    University of Maryland, College Park

    Skills you'll gain: Stakeholder Management, Product Management, Team Leadership, Product Development, Commercialization, Product Lifecycle Management, Team Management, Product Strategy, Marketing, Market Opportunities, Requirements Management, Innovation, Leadership, Agile Methodology, User Experience, Customer Insights

    4.6
    Rating, 4.6 out of 5 stars
    330 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview

    SAE Institute México

    Skills you'll gain: Digital Publishing, Digital Content, Digital Media Strategy, Music, Product Promotion, Marketing Channel, Commercialization, Promotional Strategies, Marketing Planning, Social Media Marketing, Content Strategy, Revenue Management

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview

    Technical University of Munich (TUM)

    Skills you'll gain: Commercialization, Transportation Operations, Resource Utilization, Sustainable Development, Medical Science and Research, Environment and Resource Management, Sustainable Technologies, Strategic Planning, Medical Equipment and Technology, Strategic Partnership, Physical Science, Market Opportunities, Science and Research, Laboratory Research, Environmental Science, Research, Engineering, Scientific, and Technical Instruments

    4.7
    Rating, 4.7 out of 5 stars
    19 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial

    University of Maryland, College Park

    Skills you'll gain: Intellectual Property, Entrepreneurship, Business Strategy, Innovation, Regulation and Legal Compliance, Legal Strategy, Legal Risk, Commercialization, Branding, Competitive Analysis

    4.8
    Rating, 4.8 out of 5 stars
    78 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    Status: Free Trial

    Amazon Web Services

    Skills you'll gain: Generative AI, Generative AI Agents, Amazon Bedrock, AI Product Strategy, Responsible AI, LLM Application, Application Development, Amazon Web Services, Data Governance, Commercialization, API Design, Cost Management, Artificial Intelligence, Prompt Engineering, Innovation

    4.6
    Rating, 4.6 out of 5 stars
    22 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview

    University of Pittsburgh

    Skills you'll gain: Competitive Analysis, Stakeholder Analysis, Business Planning, Solution Design, Medical Devices, Market Analysis, New Product Development, Regulatory Affairs, Product Development, Commercialization, Innovation, Entrepreneurship, Value Propositions, Presentations

    3.9
    Rating, 3.9 out of 5 stars
    7 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Product Development, Product Strategy, Sustainable Business, Product Management, Marketing, Sustainable Design, New Product Development, Product Lifecycle Management, Commercialization, Marketing Strategies, Business Marketing, Presentations, Corporate Sustainability, Market Dynamics, Financial Analysis, Financial Modeling, Business Metrics, Cash Flows

    Build toward a degree

    5
    Rating, 5 out of 5 stars
    10 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    Status: Preview

    Technical University of Munich (TUM)

    Skills you'll gain: Intellectual Property, Team Building, Biotechnology, Team Management, Financial Management, Entrepreneurship, Commercialization, New Business Development, Law, Regulation, and Compliance, Market Intelligence, Regulatory Requirements, Business Development, Strategic Partnership, Innovation

    Intermediate · Course · 1 - 3 Months

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Leading partners

  • University of Maryland, College Park
  • Imperial College London
  • SkillUp
  • Technical University of Munich (TUM)
  • University of California San Diego
  • University of Minnesota
  • Amazon Web Services
  • Arizona State University