Go To Market Strategy

Go-To-Market Strategy is a plan that outlines how a company will sell its products or services to customers. Coursera's Go-To-Market Strategy catalogue teaches you to build and implement effective strategies to achieve successful product or service launch and business growth. You'll learn to identify target customers, define unique selling propositions, develop pricing and distribution strategies, and create effective marketing and sales plans. This catalogue also covers the analytical aspects of go-to-market strategy, such as market segmentation, competitive analysis, and performance measurement. This will equip you, whether a startup founder, marketing professional, or product manager, with the necessary skills to bring products or services to market successfully and sustainably.
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Results for "go to market strategy"

  • Status: Free Trial

    University of Pennsylvania

    Skills you'll gain: Branding, Strategic Marketing, Marketing, Brand Management, Consumer Behaviour, Go To Market Strategy, Customer Insights, Marketing Strategy and Techniques, Marketing Communications, Customer experience strategy (CX), Market Analysis, Online Advertising, E-Commerce

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Business Strategy, Business Management, Finance, Business, People Management, Corporate Finance, Organizational Structure, Financial Management, Organizational Strategy, Leadership and Management, Marketing, Marketing Strategy and Techniques, Go To Market Strategy, Branding, Decision Making

  • Status: Free Trial

    Skills you'll gain: Product Management, Product Lifecycle Management, Product Development, Go To Market Strategy, Agile Methodology, Market Research

  • Status: Free Trial

    University of Illinois Urbana-Champaign

    Skills you'll gain: Entrepreneurship, Go To Market Strategy, Business Planning, New Business Development, Sales Presentations, Financial Forecasting, Entrepreneurial Finance, Business Strategies, Growth Strategies, Business Development, Presentations, Business, Financial Modeling, Business Modeling, Cash Flow Forecasting, Revenue Forecasting, Customer Acquisition Management, Management Training And Development, Team Management, Financial Planning

  • Status: Free Trial

    Skills you'll gain: Growth Strategies, Entrepreneurship, Key Performance Indicators (KPIs), Go To Market Strategy, Sales Management, Product Management, Sales Strategy, New Business Development, Product Development, Operational Efficiency, Product Strategy, Business Strategies, Business Process, Business Strategy, Price Negotiation, Customer Acquisition Management, Customer Insights, Leadership and Management, Fundraising

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Export Control, Global Marketing, International Finance, Strategic Decision-Making, Mergers & Acquisitions, Intercultural Competence, Business Strategy, Cultural Diversity, Growth Strategies, Go To Market Strategy, Franchising, Investment Management, Commercial Laws, Business Risk Management, Market Analysis, Contract Management

  • Status: Free Trial

    Skills you'll gain: Diversity and Inclusion, Team Building, Culture Transformation, Governance, Corporate Strategy, Employee Onboarding, Compliance Management, Go To Market Strategy, Entrepreneurship, Recruitment Strategies, Employee Retention, Organizational Leadership, Leadership and Management, Business Strategy

  • Status: Free

    Skills you'll gain: Business Marketing, Competitive Analysis, Value Propositions, Business Strategies, Go To Market Strategy, Market Opportunities, Market Research, Target Market, Customer Insights, Consumer Behaviour, Customer experience strategy (CX)

  • Status: Free Trial

    Skills you'll gain: Marketing Channel, Strategic Marketing, Business Marketing, Customer experience strategy (CX), Go To Market Strategy, Target Market, Customer Analysis, Market Research, Value Propositions, Market Opportunities, Case Studies, B2B Sales, Consumer Behaviour, Strategic Thinking, Innovation

  • Status: New
    Status: Preview

    Skills you'll gain: AI Product Strategy, Generative AI, New Product Development, Product Development, Product Lifecycle Management, Marketing Materials, Product Roadmaps, Go To Market Strategy, ChatGPT, Product Improvement, Technology Roadmaps, User Feedback, Competitive Analysis, Market Research, Strategic Thinking, Market Intelligence

  • Status: Free Trial

    Skills you'll gain: Strategic Decision-Making, Brand Management, Marketing Strategies, Strategic Marketing, Branding, Data-Driven Decision-Making, Marketing Communications, Product Management, Product Marketing, Marketing, Consumer Behaviour, Marketing Channel, Go To Market Strategy, Case Studies

  • Skills you'll gain: Product Knowledge, Product Marketing, Product Management, Product Assortment, Product Strategy, Go To Market Strategy, Product Development, New Product Development, Performance Analysis

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  • IE Business School
  • University of Pennsylvania
  • University of Minnesota
  • Emory University
  • Ludwig-Maximilians-Universität München (LMU)
  • SkillUp
  • The Chinese University of Hong Kong
  • University of Illinois Urbana-Champaign