Marketing Management

Marketing Management is a business discipline focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Coursera's Marketing Management catalogue equips you with crucial knowledge about market research, consumer behavior, product design, branding, and promotion strategies. You'll learn how to identify target markets, implement marketing mix strategies, conduct competitive analysis, and measure marketing effectiveness. Further, you'll gain an understanding of contemporary issues in marketing like digital marketing, social media strategies, and ethical considerations, preparing you to lead marketing efforts in any organization effectively.
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3online degrees
35courses

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Explore the Marketing Management Course Catalog

  • Status: Preview

    Skills you'll gain: Healthcare Ethics, Electronic Medical Record, Medical Privacy, Business Ethics, Hospice, Health Care Procedure and Regulation, Ethical Standards And Conduct, Health Care, Clinical Trials, Governance, Marketing Management, Decision Making, Patient-centered Care, Analysis, Critical Thinking

  • Skills you'll gain: Social Network Analysis, Network Analysis, Data Storytelling, Data Visualization, Predictive Modeling, Data Presentation, Interactive Data Visualization, Financial Data, Marketing Analytics, Financial Modeling, Product Marketing, Predictive Analytics, Dashboard, Marketing Management, Random Forest Algorithm, Operations Research, Natural Language Processing, Statistical Machine Learning, Statistical Analysis, Mathematical Modeling

  • Status: Free Trial

    IE Business School

    Skills you'll gain: Marketing Planning, Marketing Strategies, Marketing Effectiveness, Business Planning, Marketing Management, Customer Retention, Marketing Communications, Brand Strategy, Product Strategy, Business Strategies, Customer Acquisition Management, Marketing Budgets, Market Analysis, Customer Analysis, Competitive Analysis, Brand Awareness, Key Performance Indicators (KPIs), Smart Goals, Business Metrics, Analysis

  • Status: Free Trial

    Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising, Brand Loyalty, Brand Management, Marketing, Brand Strategy, Public Relations, Marketing Planning, Marketing Budgets, Social Media Marketing, Digital Marketing, Marketing Management, Search Engine Optimization, Communication Strategies, Crisis Management, Communication, Consumer Behaviour

  • Status: Free Trial

    University of Illinois Urbana-Champaign

    Skills you'll gain: Product Strategy, Integrated Marketing Communications, Strategic Marketing, Marketing Management, Advertising, Marketing, Marketing Channel, Product Management, Product Lifecycle Management, Marketing Communications, Marketing Effectiveness, Marketing Strategies, Value Propositions, Brand Management, Market Analysis, Promotional Strategies, Consumer Behaviour, Price Negotiation, Writing

  • Status: Preview

    Skills you'll gain: Marketing Effectiveness, Marketing, Strategic Marketing, Marketing Management, Marketing Strategy and Techniques, Customer Engagement, Marketing Planning, Consumer Behaviour, Market Opportunities, Market Analysis, Key Performance Indicators (KPIs), Brand Strategy, Value Propositions, Performance Measurement, Customer Insights, Cross-Channel Marketing, Integrated Marketing Communications

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Global Marketing, Consumer Behaviour, Marketing Management, Marketing, Target Market, Cultural Sensitivity, Brand Management, Marketing Strategies, Innovation, Cultural Diversity, Demography

  • Status: Free Trial

    Skills you'll gain: Case Studies, Financial Analysis, Market Share, People Management, Strategic Decision-Making, Marketing Management, Business Management, Corporate Strategy, Decision Making, Financial Statement Analysis, Business Analysis, Strategic Thinking, Consumer Behaviour, Complex Problem Solving, Brand Management, Leadership and Management

  • Status: Free Trial

    Skills you'll gain: Sales Development, Salesforce, Campaign Management, Lead Generation, Sales Pipelines, Sales Management, Sales Process, Customer Relationship Management (CRM) Software, Productivity Software, Data Import/Export, Email Automation, Marketing Management

  • Status: Preview

    S.P. Jain Institute of Management and Research

    Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Strategic Marketing, Marketing Management, Business Strategy, Plan Execution, Product Lining, Market Share, Portfolio Management, Value Propositions, Competitive Analysis, Business-To-Consumer, Target Audience, B2B Sales

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Sustainable Business, Sustainability Reporting, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Sustainable Development, Sustainability Standards, Business Reporting, Annual Reports, Strategic Leadership, Leadership, Organizational Structure, Climate Change Mitigation, Marketing Management, Accounting, Marketing, Communication, Stakeholder Analysis

  • Status: Free Trial

    Skills you'll gain: Digital Transformation, Business Transformation, Marketing Management, Technology Strategies, Business Technologies, E-Commerce, Business Management, Innovation, Customer Acquisition Management, Data Management, Marketing Strategies, Growth Strategies, Data-Driven Decision-Making, Scalability, Presentations

What brings you to Coursera today?

Leading partners

  • IE Business School
  • Fundação Instituto de Administração
  • S.P. Jain Institute of Management and Research
  • Tecnológico de Monterrey
  • Institut Mines-Télécom
  • Universidad de Palermo
  • Universidad de los Andes
  • University of Illinois Urbana-Champaign