Product Marketing

Product Marketing is a strategic discipline that combines various business, marketing, and technical tasks to promote and sell products to customers. Coursera's Product Marketing catalogue teaches you about the art of successful product positioning, understanding customer needs, and developing effective marketing strategies. You'll learn everything from the fundamentals of product marketing, competitive analysis, go-to-market strategy, customer segmentation, and storytelling to communication skills necessary to launch and maintain a product's life cycle. Empower yourself with the knowledge and skills to drive product success in the marketplace, creating value propositions that resonate with customers and influence market trends.
4credentials
28courses

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  • This role has a £57,788 median salary ¹.

    description:

    A Product Manager oversees product development, ensuring it meets user needs and business goals while managing roadmaps and coordinating teams.

    This role has a £57,788 median salary ¹.

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Explore the Product Marketing Course Catalog

  • Skills you'll gain: Social Network Analysis, Network Analysis, Data Storytelling, Data Visualization, Predictive Modeling, Data Presentation, Interactive Data Visualization, Financial Data, Marketing Analytics, Financial Modeling, Product Marketing, Predictive Analytics, Dashboard, Marketing Management, Random Forest Algorithm, Operations Research, Natural Language Processing, Statistical Machine Learning, Statistical Analysis, Mathematical Modeling

  • Status: Free Trial

    Skills you'll gain: Product Marketing, Value Propositions, Target Market, Marketing, Product Strategy, Market Analysis, Marketing Strategy and Techniques, Market Trend, Competitive Analysis, Consumer Behaviour

  • Status: Free Trial

    Skills you'll gain: Strategic Decision-Making, Brand Management, Marketing Strategies, Strategic Marketing, Branding, Data-Driven Decision-Making, Marketing Communications, Product Management, Product Marketing, Marketing, Consumer Behaviour, Marketing Channel, Go To Market Strategy, Case Studies

  • Status: Preview

    Skills you'll gain: Brand Management, Branding, Product Management, Product Marketing, Product Lifecycle Management, Product Strategy, Brand Strategy, Product Knowledge, Brand Awareness, Product Promotion, Brand Loyalty, Marketing, Market Share

  • Status: Free Trial

    University of Maryland, College Park

    Skills you'll gain: Innovation, New Product Development, Design Thinking, Product Development, Product Management, Business Modeling, Product Strategy, Customer experience strategy (CX), Product Marketing, Key Performance Indicators (KPIs), Value Propositions, Performance Measurement, Portfolio Management, Customer Insights, Business Metrics, Customer experience improvement, Business Strategy, Lean Methodologies

  • Status: Free Trial

    Skills you'll gain: Strategic Marketing, Product Marketing, Marketing, Marketing Strategy and Techniques, Value Propositions, Promotional Strategies, Market Research, Branding, Market Analysis, Marketing Channel, Customer experience strategy (CX), Product Development, Customer Insights, Brand Awareness, Competitive Analysis, Business Intelligence

  • Status: Free

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Business Research, Ideation, Productivity Software, Marketing Materials, Writing and Editing, Project Implementation, Creative Design, Generative AI, Market Research, Data Analysis Software, Marketing, Product Marketing, Financial Forecasting, Financial Data, Packaging and Labeling, Financial Analysis

  • Status: Free Trial

    Skills you'll gain: AI Product Strategy, Product Lifecycle Management, Responsible AI, Product Strategy, Governance, Product Management, Innovation, Product Marketing, Business Strategy, Enterprise Risk Management (ERM), Scalability, Customer experience strategy (CX), Value Propositions, Business Metrics, Customer Insights

  • Status: Free

    Coursera Project Network

    Skills you'll gain: Facebook, Order Management, Order Fulfillment, Marketing, Product Marketing, Sales, Payment Systems, Shipping and Receiving, E-Commerce, Social Media Marketing, Social Media

  • Status: Free Trial

    Skills you'll gain: Case Studies, Market Research, Marketing Planning, Market Analysis, Strategic Marketing, Consumer Behaviour, Marketing Management, Marketing Effectiveness, Plan Execution, Marketing Strategy and Techniques, Target Market, Product Marketing, Marketing Communications, Hotels and Accommodations, Return On Investment

  • Skills you'll gain: Social Media, Social Media Marketing, Marketing, Product Marketing, Social Media Strategy, Branding, Business

  • Status: Free Trial

    Skills you'll gain: Target Market, Value Propositions, Product Marketing, Strategic Marketing, Marketing Planning, Marketing, Marketing Strategy and Techniques, Market Analysis, Market Trend, Consumer Behaviour, Competitive Analysis

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Leading partners

  • IE Business School
  • Yonsei University
  • IESE Business School
  • Kennesaw State University
  • Universidad de Palermo
  • University of Maryland, College Park
  • Alfaisal University | KLD
  • ESSEC Business School