Content Strategy

Content Strategy is a multidisciplinary approach that dictates how, why, and when content will be used to achieve a business's objectives. Coursera's Content Strategy catalogue teaches you how to plan, develop, and manage content effectively to meet the needs of your target audience and align with your business goals. You'll learn how to conduct content audits, create engaging and valuable content, apply SEO best practices, leverage various content types and channels, and use analytics to measure and improve content performance. This knowledge will equip you to shape and drive a content strategy that resonates with your audience, enhances brand image, and drives business success.
19credentials
96courses

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  • description:

    A Content Creator produces a variety of content formats for digital platforms, including articles, videos, and social media posts.

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Explore the Content Strategy Course Catalog

  • Status: Free Trial

    Skills you'll gain: Email Marketing, Content Strategy, Content Marketing, Content Performance Analysis, HubSpot CRM, Marketing Strategies, Web Content, Social Media Content, Paid media, Marketing, Digital Content, Content Creation, Marketing Automation, Marketing Analytics, Newsletters, Marketing Psychology, Digital Marketing, A/B Testing, Customer Relationship Management, UI/UX Strategy

  • Status: New
    Status: Free Trial

    Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Keyword Research, Auditing, Information Architecture, Content Strategy, Web Analytics, Content Performance Analysis, Technical Support

  • Status: Free Trial

    Skills you'll gain: Social Media Content, Social Media Strategy, Live Streaming, Photo/Video Production and Technology, Social Media Management, Content Strategy, Web Content, Media and Communications, Content Creation, Journalism, Mobile Development Tools, Research, Digital Communications, Investigation, Social Network Analysis, Trend Analysis, Verification And Validation, Facebook, Data Validation, Open Source Technology

  • Status: New
    Status: Free Trial

    Skills you'll gain: Relationship Building, User Feedback, Content Strategy

  • Status: New
    Status: Preview

    Skills you'll gain: Responsible AI, Data Ethics, Generative AI, Creativity, Prompt Engineering, Ideation, Brainstorming, Adobe Creative Cloud, Artificial Intelligence, Innovation, Design Thinking, Content Creation, Scalability, Multimedia, Storytelling, Visual Design, Content Strategy

  • Status: Free Trial

    Skills you'll gain: Search Engine Marketing, Customer Engagement, Brand Management, Digital Media Strategy, Search Engine Optimization, Target Market, Digital Marketing, Web Analytics and SEO, Marketing Communications, Digital Advertising, Social Media Strategy, Digital Transformation, Customer Retention, Content Strategy, Social Media Marketing, Marketing Analytics, Marketing Strategies, Lead Generation, Customer Acquisition Management, Content Marketing

  • Status: New
    Status: Preview

    Skills you'll gain: Instagram, Drive Engagement, Social Media Management, Social Media Content, Social Media, Social Media Marketing, Social Media Strategy, Customer Engagement, Social Media Campaigns, Content Creation, Storytelling, Content Strategy, Content Management

  • Status: Free Trial

    University of California, Davis

    Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Keyword Research, Content Strategy, Digital Marketing, Google Analytics, Marketing, Content Performance Analysis, Content Creation, Social Media, Information Architecture, Generative AI, User Experience

  • Status: New
    Status: Free Trial

    Skills you'll gain: Digital Advertising, Paid media, Presentations, Social Media Campaigns, Advertising Campaigns, Digital Marketing, Web Analytics, Search Engine Optimization, Content Strategy, LinkedIn, Content Marketing, Social Media Marketing, Marketing Analytics, Target Audience, E-Commerce, Social Media Strategy, Smart Goals, Business Analysis, Market Analysis

  • Status: Preview

    Pontificia Universidad Católica del Perú

    Skills you'll gain: Brand Strategy, Branding, Brand Awareness, Content Strategy, Business Strategies, Market Research, Content Creation, Creative Design, Target Audience, Value Propositions

  • Status: New
    Status: Preview

    Skills you'll gain: Content Performance Analysis, Content Strategy, Content Creation, Social Media Content, Driving engagement, Social Media Strategy, Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Metric, Growth Strategies, Performance Analysis, Promotional Strategies

  • Status: New
    Status: Preview

    Skills you'll gain: Video Production, Photo/Video Production and Technology, Content Strategy, Content Creation, Storytelling, Video Editing, Drive Engagement

What brings you to Coursera today?

Leading partners

  • Real Madrid Graduate School Universidad Europea
  • Skillshare
  • University of California, Davis
  • Adobe
  • Microsoft
  • University of Colorado Boulder
  • Fundação Instituto de Administração
  • HubSpot Academy