Go To Market Strategy

Go-To-Market Strategy is a plan that outlines how a company will sell its products or services to customers. Coursera's Go-To-Market Strategy catalogue teaches you to build and implement effective strategies to achieve successful product or service launch and business growth. You'll learn to identify target customers, define unique selling propositions, develop pricing and distribution strategies, and create effective marketing and sales plans. This catalogue also covers the analytical aspects of go-to-market strategy, such as market segmentation, competitive analysis, and performance measurement. This will equip you, whether a startup founder, marketing professional, or product manager, with the necessary skills to bring products or services to market successfully and sustainably.
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Results for "go to market strategy"

  • Status: Free

    Coursera Project Network

    Skills you'll gain: Workflow Management, Go To Market Strategy, AI Product Strategy, Project Management Software, Scheduling, Organizational Skills, Marketing Strategies, Marketing, Content Creation, Project Management, Digital Marketing, ChatGPT, Automation, Artificial Intelligence

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial

    University of Pennsylvania

    Skills you'll gain: Financial Modeling, Business Planning, Operations Management, Market Opportunities, Business Strategy, Go To Market Strategy, Production Planning, Marketing Planning, Risk Analysis, Business Communication, Business Analysis, Cash Flow Forecasting, New Product Development

    Beginner · Course · 1 - 3 Months

  • Status: Preview

    Ludwig-Maximilians-Universität München (LMU)

    Skills you'll gain: Competitive Analysis, Game Theory, Business Strategy, Market Dynamics, Go To Market Strategy, Strategic Partnership, Strategic Decision-Making, Market Analysis, Consumer Behaviour, Product Development, Innovation

    5
    Rating, 5 out of 5 stars
    14 reviews

    Mixed · Course · 1 - 3 Months

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Leading partners

  • IE Business School
  • University of Pennsylvania
  • University of Minnesota
  • Emory University
  • Ludwig-Maximilians-Universität München (LMU)
  • SkillUp
  • The Chinese University of Hong Kong
  • University of Illinois Urbana-Champaign