Strategic Communication

Strategic Communication is a planned process of delivering a specific message to a targeted audience to achieve certain objectives. Coursera's Strategic Communication catalogue helps you build skills in effective communication for varied organizational goals. You'll learn about message framing, audience analysis, and different communication channels. Further, you'll understand crisis communication, the importance of corporate communication, and how to leverage public relations and social media. By mastering these skills, you'll be able to navigate various professional environments, improve brand visibility, and drive engagement, fostering better relationships within and outside an organization.
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Results for "strategic communication"

  • Status: Free Trial

    Skills you'll gain: Stakeholder Engagement, Stakeholder Management, Conflict Management, Project Management Institute (PMI) Methodology, Strategic Communication, Cultural Diversity, Project Management, Cultural Sensitivity, Communication, Organizational Structure, Influencing, Relationship Building

  • Status: Free Trial

    Skills you'll gain: Stakeholder Communications, Stakeholder Management, Stakeholder Analysis, Communication Planning, Stakeholder Engagement, Public Relations, Public Affairs, Performance Reporting, Report Writing, Strategic Communication, Marketing Effectiveness, Community Outreach, Performance Metric, Data Storytelling, Presentations, Relationship Building, Data Visualization

  • Status: Preview

    Skills you'll gain: Corporate Communications, Internal Communications, Strategic Communication, Crisis Management, Business Communication, Business Ethics, Stakeholder Communications, Public Relations, Cross-Functional Collaboration, Media Relations, Communication Strategies, Employee Engagement, Social Media

  • Status: Free Trial

    Skills you'll gain: Internal Communications, Stakeholder Engagement, Communication Strategies, Stakeholder Communications, Corporate Communications, Communication, Verbal Communication Skills, Drive Engagement, Strategic Communication, Business Communication, Target Audience, Active Listening, Employee Engagement, Business Writing, Leadership

  • Status: Free Trial

    The University of Notre Dame

    Skills you'll gain: Active Listening, Conflict Management, Communication Strategies, Business Communication, Case Studies, Business Ethics, Interpersonal Communications, Crisis Management, Strategic Communication, Communication, Ethical Standards And Conduct

  • Status: Free Trial

    Skills you'll gain: Media Relations, Public Relations, Target Audience, Communication Planning, Marketing and Public Relations, Strategic Communication, Generative AI Agents, Corporate Communications, Performance Metric, Generative AI, Content Creation, Goal Setting, Ethical Standards And Conduct

  • Status: Free Trial

    Skills you'll gain: Crisis Management, Strategic Communication, Emergency Response, Corporate Communications, Public Affairs, Risk Management, Business Continuity Planning, Case Studies, Stakeholder Communications, Internal Communications, Communication, Media Relations

  • Status: Free Trial

    Imperial College London

    Skills you'll gain: Innovation, Product Development, Intellectual Property, Design Thinking, New Product Development, Health Systems, Presentations, Public Speaking, Stakeholder Analysis, Feasibility Studies, Commercialization, Ideation, Organizational Structure, Persuasive Communication, Strategic Communication, Health Care, Organizational Change, Health Technology, Entrepreneurship, Public Health

  • Status: Preview

    Skills you'll gain: Target Audience, Public Relations, Strategic Communication, Corporate Communications, Crisis Management, Marketing and Public Relations, Persuasive Communication, Marketing Effectiveness, Content Performance Analysis, Media and Communications, Marketing Budgets, Persona Development, Campaign Management, Stakeholder Analysis, Technology Strategies, Smart Goals, Teamwork, Ethical Standards And Conduct

  • Status: Free Trial

    Skills you'll gain: Microsoft Copilot, Microsoft 365, Target Audience, Microsoft Teams, Productivity Software, Complex Problem Solving, Strategic Communication, Brainstorming, Artificial Intelligence, Communication, Project Management Software, Generative AI, Critical Thinking, Automation

  • Status: Preview

    Kennesaw State University

    Skills you'll gain: Prompt Engineering, Business Correspondence, Target Audience, Business Communication, Strategic Communication, Business Writing, Social Media Content, Generative AI, Communication Strategies, Meeting Facilitation, Taking Meeting Minutes, Artificial Intelligence, Document Management

  • Status: Preview

    Skills you'll gain: Stakeholder Management, Stakeholder Communications, Stakeholder Engagement, Stakeholder Analysis, Leadership, Strategic Communication, Communication, Relationship Building, Prioritization

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