Strategic Marketing

Strategic Marketing is a comprehensive approach to identify business objectives, understand the consumer market, and develop marketing strategies to achieve growth. Coursera's strategic marketing catalogue equips you with the tools and techniques to effectively position your brand, analyse market trends, and create compelling marketing campaigns. You'll learn about consumer behavior, competitive analysis, market segmentation, pricing strategies, product development, and the use of digital channels for marketing. This knowledge will help you to create an effective marketing plan, drive customer engagement, and ultimately, increase business revenue.
35credentials
1online degree
103courses

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Results for "strategic marketing"

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Campaign Management, Advertising Campaigns, Marketing Effectiveness, Consumer Behaviour, Key Performance Indicators (KPIs), Digital Marketing, Marketing Strategies, Marketing Analytics, Marketing, Customer experience strategy (CX), Marketing Strategy and Techniques, Performance Analysis, Strategic Marketing, Target Market, Performance Measurement, Return On Investment, Media Planning, Customer Insights, Content Strategy, Marketing Planning

  • Status: Free Trial

    Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Product Lifecycle Management, Customer experience strategy (CX), Advertising, Brand Strategy, Brand Management, Brand Loyalty, Branding, Peer Review, Marketing, Brand Awareness, Product Strategy, Revenue Management, Retail Management, Strategic Decision-Making, Case Studies, Marketing Channel, Strategic Marketing, Supply Chain Planning

  • Status: Free Trial

    University of Illinois Urbana-Champaign

    Skills you'll gain: Product Strategy, Integrated Marketing Communications, Strategic Marketing, Marketing Management, Advertising, Marketing, Marketing Channel, Product Management, Product Lifecycle Management, Marketing Communications, Marketing Effectiveness, Marketing Strategies, Value Propositions, Brand Management, Market Analysis, Promotional Strategies, Consumer Behaviour, Price Negotiation, Writing

  • Status: New
    Status: Preview

    Skills you'll gain: Prompt Engineering, Marketing Strategies, Artificial Intelligence and Machine Learning (AI/ML), Strategic Marketing, Marketing Analytics, Artificial Intelligence, Generative AI, Agentic systems, Content Development and Management, Digital Marketing, Content Creation, Automation, Business Ethics, Customer experience improvement, Machine Learning, Natural Language Processing, Content Management, Creativity, Ethical Standards And Conduct, Interactive Data Visualization

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Strategic Marketing, Marketing Analytics, Marketing Strategies, Digital Marketing, Marketing, Consumer Behaviour, Sales Strategy, Customer Analysis, Marketing Strategy and Techniques, Data-Driven Decision-Making, Data Visualization Software, Customer Engagement, Market Analysis, Key Performance Indicators (KPIs), Analytics, Data Analysis, Target Market, Time Series Analysis and Forecasting, E-Commerce, Performance Measurement

  • Status: Free Trial

    Skills you'll gain: Strategic Marketing, Product Marketing, Marketing, Marketing Strategy and Techniques, Value Propositions, Promotional Strategies, Market Research, Branding, Market Analysis, Marketing Channel, Customer experience strategy (CX), Product Development, Customer Insights, Brand Awareness, Competitive Analysis, Business Intelligence

  • Status: Free Trial

    IESE Business School

    Skills you'll gain: Value Propositions, Financial Statements, Marketing, Financial Statement Analysis, Branding, Leadership Development, Business Analytics, Marketing Strategies, Income Statement, Business Analysis, Strategic Marketing, Intercultural Competence, Financial Analysis, Accounting, Conflict Management, Financial Management, Financial Acumen, Financial Data, Leadership, Finance

  • Status: Free Trial

    Universidad de Palermo

    Skills you'll gain: Human Capital, Human Resource Strategy, Human Resources Management and Planning, Business Process Management, Business Process, Branding, IT Management, Marketing, Talent Management, Brand Management, Business Process Improvement, Technical Management, Business Economics, Strategic Marketing, Operations Management, Leadership Development, Continuous Improvement Process, Market Dynamics, Economics, Economic Development

  • Status: New
    Status: Preview

    Skills you'll gain: Business Strategy, Corporate Strategy, Strategic Thinking, Strategic Planning, Business Planning, Organizational Strategy, Business, Competitive Analysis, Strategic Marketing, Growth Strategies, Strategic Decision-Making, New Business Development, Value Propositions, Strategic Prioritization

  • Status: Free Trial

    University of Illinois Urbana-Champaign

    Skills you'll gain: Management Accounting, Operations Management, Marketing, Process Improvement, Organizational Strategy, Performance Measurement, Marketing Planning, Supply Chain, Supply Chain Management, Product Strategy, Manufacturing Operations, Operational Analysis, Business Operations, Branding, Integrated Marketing Communications, Strategic Marketing, Marketing Strategy and Techniques, Variance Analysis, Cost Accounting, Quality Control

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Quantitative Research, Qualitative Research, Marketing Analytics, Market Analysis, Market Research, Survey Creation, Exploratory Data Analysis, Marketing Strategies, Sampling (Statistics), Strategic Marketing, Marketing Management, Data Collection, Market Intelligence, Forecasting, Data Analysis, Strategic Decision-Making, Predictive Modeling, Analysis, Data-Driven Decision-Making, Marketing

  • Status: Free Trial

    Universidad Nacional Autónoma de México

    Skills you'll gain: Business Planning, ISO 9000 Series, Quality Management Systems, Strategic Marketing, Organizational Strategy, Marketing, Governance, Financial Statements, Stakeholder Analysis, Financial Analysis, Corporate Strategy, Marketing Planning, Operations Management, Organizational Structure, Working Capital, Financial Data, Business Strategies, Market Analysis, Quality Management, Business Strategy

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Leading partners

  • IE Business School
  • Fundação Instituto de Administração
  • Universidad de Palermo
  • EDUCBA
  • Kennesaw State University
  • Tecnológico de Monterrey
  • University of Maryland, College Park
  • University of Pennsylvania