• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
Log In
Join for Free
Coursera
  • Browse
  • Digital Marketing

Digital Marketing Courses

Digital marketing courses can help you learn how to reach audiences online through search engines, social media, email, and content strategies.

Skip to search results

Filter by

Subject
Required
 *

Language
Required
 *

The language used throughout the course, in both instruction and assessments.

Learning Product
Required
 *

Build job-relevant skills in under 2 hours with hands-on tutorials.
Learn from top instructors with graded assignments, videos, and discussion forums.
Learn a new tool or skill in an interactive, hands-on environment.
Get in-depth knowledge of a subject by completing a series of courses and projects.

Level
Required
 *

Duration
Required
 *

Skills
Required
 *

Subtitles
Required
 *

Educator
Required
 *

Find the best Digital Marketing course for your goals

  • Status: Preview
    Preview
    I

    Illinois Tech

    Digital Marketing

    Skills you'll gain: Pay Per Click Advertising, Digital Marketing, Web Analytics, Email Marketing, Paid media, Digital Advertising, Google Ads, Social Media Campaigns, Marketing Strategies, Online Advertising, Social Media Marketing, Google Analytics, Web Analytics and SEO, Web Design and Development, Marketing, Marketing Analytics, Search Engine Optimization, Social Media, Campaign Management, Search Engine Marketing

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    55 reviews

    Advanced · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    IBM

    Capstone Project: Digital Marketing and Growth Hacking

    Skills you'll gain: Digital Advertising, Paid media, Presentations, Social Media Campaigns, Advertising Campaigns, Digital Marketing, Web Analytics, Search Engine Optimization, Content Strategy, LinkedIn, Content Marketing, Social Media Marketing, Marketing Analytics, Target Audience, E-Commerce, Social Media Strategy, Smart Goals, Business Analysis, Market Analysis

    Advanced · Course · 1 - 3 Months

  • C

    Coursera Project Network

    Create and Design Digital Products using Canva

    Skills you'll gain: Canva (Software), Design, Digital Design, Product Design, Graphic and Visual Design Software, Creative Design, Color Theory, Graphic Design, Intellectual Property, E-Commerce, Direct Selling, Digital Content, Digital Assets, Marketing, Marketing Materials

    4.4
    Rating, 4.4 out of 5 stars
    ·
    1.3K reviews

    Advanced · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    Infosec

    Certified Information Systems Security Professional (CISSP)

    Skills you'll gain: Identity and Access Management, IT Security Architecture, Security Testing, Single Sign-On (SSO), Data Security, Contingency Planning, User Provisioning, Cryptography, Network Security, Application Security, Information Systems Security, Cryptographic Protocols, Asset Protection, Cloud Security, Computer Security Incident Management, Digital Assets, Public Key Cryptography Standards (PKCS), Incident Response, Risk Management Framework, Risk Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    29 reviews

    Advanced · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    E

    ESSEC Business School

    Strategic Business Analytics

    Skills you'll gain: Marketing Analytics, Business Analytics, Forecasting, Peer Review, Statistical Methods, Predictive Analytics, Customer Analysis, Case Studies, Information Technology, Analytical Skills, Digital Transformation, Advanced Analytics, Statistical Analysis, People Analytics, Statistical Programming, Data Storytelling, Business Strategy, Complex Problem Solving, R Programming, Data Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    1.3K reviews

    Advanced · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Optical Engineering

    Skills you'll gain: Electrical Engineering, Image Quality, Engineering, Scientific, and Technical Instruments, Display Devices, System Design and Implementation, Engineering Design Process, Engineering Analysis, Image Analysis, Design Software, Numerical Analysis, Simulation and Simulation Software, Systems Design, Mathematical Modeling, Human Factors, Engineering Calculations, Technical Design, Graphical Tools, Physics, Applied Mathematics, Differential Equations

    Build toward a degree

    4.3
    Rating, 4.3 out of 5 stars
    ·
    369 reviews

    Advanced · Specialization · 3 - 6 Months

What brings you to Coursera today?

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for Mobile App Developers

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, Large Language Modeling, Responsible AI, AI Personalization, Mobile Development, ChatGPT, Anthropic Claude, Artificial Intelligence, LLM Application, Software Development Tools, Software Testing, Apple iOS, AI Product Strategy, Test Automation, Software Development, Machine Learning Methods, DevSecOps, Artificial Intelligence and Machine Learning (AI/ML)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    9.1K reviews

    Advanced · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    ISTQB Usability Tester Certification Preparation

    Skills you'll gain: Usability Testing, Usability, Human Centered Design, Software Testing, User Acceptance Testing (UAT), Surveys, Human Computer Interaction, Software Quality (SQA/SQC), Test Planning, Technical Communication, User Experience Design, User Interface (UI), User Research, UI/UX Research, Web Content Accessibility Guidelines, User Experience, Risk Management Framework, Stakeholder Engagement, Law, Regulation, and Compliance

    3.1
    Rating, 3.1 out of 5 stars
    ·
    9 reviews

    Advanced · Specialization · 1 - 3 Months

  • C

    Coursera Project Network

    Use Canva to Design Digital Course Collateral

    Skills you'll gain: Canva (Software), Color Theory, Developing Training Materials, Digital Design, Design Elements And Principles, Graphic Design, Creative Design, Marketing, Social Media

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.5K reviews

    Advanced · Guided Project · Less Than 2 Hours

  • C

    Coursera Project Network

    Build a Full Website using WordPress

    Skills you'll gain: WordPress, Content Management Systems, Web Content, Web Design and Development, Web Design, Web Development, Blogs, Social Media, Content Management, Marketing, Design, Computer Science

    4.4
    Rating, 4.4 out of 5 stars
    ·
    4.2K reviews

    Advanced · Guided Project · Less Than 2 Hours

  • C

    Coursera Project Network

    Create a Targeted Ad With Facebook Audience Insights

    Skills you'll gain: Target Audience, Facebook, Advertising, Online Advertising, Social Media Campaigns, Paid media, Marketing, Social Media, Customer Data Management, Digital Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    56 reviews

    Advanced · Guided Project · Less Than 2 Hours

  • C

    Coursera Project Network

    Increase SEO Traffic with WordPress

    Skills you'll gain: WordPress, Search Engine Optimization, Blogs, Web Analytics, Web Content, Keyword Research, Information Architecture, Content Management, Marketing, Analytics, Web Design, Web Development

    4.5
    Rating, 4.5 out of 5 stars
    ·
    791 reviews

    Advanced · Guided Project · Less Than 2 Hours

Digital Marketing learners also search

digital marketing projects
advanced digital marketing
online marketing
internet marketing
beginner digital marketing
marketing
content marketing
product marketing
1234…6

In summary, here are 10 of our most popular digital marketing courses

  • Digital Marketing: Illinois Tech
  • Capstone Project: Digital Marketing and Growth Hacking: IBM
  • Create and Design Digital Products using Canva: Coursera Project Network
  • Certified Information Systems Security Professional (CISSP): Infosec
  • Strategic Business Analytics: ESSEC Business School
  • Optical Engineering: University of Colorado Boulder
  • Generative AI for Mobile App Developers: IBM
  • ISTQB Usability Tester Certification Preparation: Board Infinity
  • Use Canva to Design Digital Course Collateral: Coursera Project Network
  • Build a Full Website using WordPress: Coursera Project Network

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Frequently Asked Questions about Digital Marketing

Browse the digital marketing courses below—popular starting points on Coursera.

  • Foundations of Digital Marketing and E-commerce: Google
  • Attract and Engage Customers with Digital Marketing: Google
  • Digital Marketing: Illinois Tech
  • Digital Marketing: Adobe
  • Digital Marketing Trends: Coursera Instructor Network
  • Digital Marketing Strategy with Goldman Sachs 10,000 Women: Goldman Sachs‎

Start by identifying the area of digital marketing you want to focus on—social media, SEO, analytics, email marketing, or paid advertising.

  • For a well-rounded career path, consider the Google Digital Marketing & E-commerce Certificate, which covers marketing channels, customer engagement, and tools like Shopify and Google Ads.
  • To develop SEO, content, and strategy skills, try Digital Marketing Specialization by the University of Illinois.
  • For a fast, tactical dive into specific tools, explore Meta Social Media Marketing Professional Certificate. ‎

These beginner-friendly options are designed to help you get started without prior experience:

  • Google Digital Marketing & E-commerce Certificate – Covers the full marketing funnel and e-commerce fundamentals.
  • Marketing in a Digital World by the University of Illinois – A great introduction from an academic lens.
  • Meta Social Media Marketing – Tailored for beginners interested in growing an audience through social platforms.‎
  • A course teaches a focused skill or concept, such as The Strategy of Content Marketing by UC Davis.
  • A Specialization helps you master a broader area through a series of courses—for example, the Digital Marketing Specialization from Illinois covers SEO, SEM, social, and analytics.
  • A Professional Certificate prepares you for job roles and includes real-world tools and portfolio projects—like the Google Digital Marketing & E-commerce Certificate or Meta Marketing Analytics Certificate.‎

Take our short quiz to find the course that best fits your goals—whether you’re exploring SEO, social media strategy, analytics, or certifications like Google Digital Marketing & E-commerce. Take the quiz to find your ideal starting point.

Want to explore your options first? Use ChatGPT to compare top-rated digital marketing courses based on your interests. ‎

Yes. You can start learning digital marketing on Coursera for free in two ways:

  • Preview the first module of many digital marketing courses at no cost. This includes video lessons, readings, graded assignments, and Coursera Coach (where available).
  • Start a 7-day free trial for Specializations or Coursera Plus. This gives you full access to all course content across eligible programs.

If you want to keep learning, earn a certificate in digital marketing, or unlock full course access after the preview or trial, you can upgrade or apply for financial aid.‎

Digital marketing courses can help you learn how to create and manage online campaigns, understand audience behavior, use tools like Google Analytics and Meta Ads Manager, and develop content for email, social media, and search engines.‎

No prior experience is required. Many courses are designed for beginners and walk you through marketing fundamentals before moving into specialized areas like SEO, paid ads, or influencer marketing.‎

Yes. Digital marketing is a growing field with opportunities across industries. Courses that include hands-on projects and certificates can help you build your portfolio, develop practical skills, and show potential employers what you’ve learned.‎

This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Manage Cookie Preferences
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok