Account Management

Account Management is a business strategy that entails maintaining and strengthening the relationships between an organization and its key customers, often through dedicated account managers. Coursera's Account Management catalogue teaches you the principles and techniques of effective account management. You'll learn how to identify key accounts, build strong relationships with clients, develop strategic account plans, and effectively manage and grow accounts over time. You'll also gain insights into cross-selling and upselling techniques, negotiation and conflict resolution skills, and customer retention strategies. This skill is crucial for sales professionals, business development managers, and anyone looking to excel in client-facing roles.
4credentials
12courses

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  • Sales Representative

    This role has a £27,865 median salary ¹.

    Sales Representative

    description:

    A Sales Representative sells products and services, building customer relationships to meet sales targets by identifying needs and closing deals.

    This role has a £27,865 median salary ¹.

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    Fundação Instituto de Administração_logo
    Kennesaw State University_logo
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Results for "account management"

  • Status: Free Trial

    West Virginia University

    Skills you'll gain: Sales Management, Sales Strategy, Account Management, Sales, Sales Process, Sales Training, Inside Sales, Selling Techniques, Business Strategy, Outside Sales, Recruitment

    4.5
    Rating, 4.5 out of 5 stars
    292 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial

    West Virginia University

    Skills you'll gain: Sales Management, Sales Territory Management, Recruitment, Sales Training, Sales Strategy, Account Management, Sales, General Sales Practices, Training and Development, Talent Recruitment, Expense Management, Sales Process, Organizational Structure, Inside Sales, Marketing Budgets, Business Ethics, Employee Training, Legal Risk, Operating Expense, Compensation Strategy

    4.5
    Rating, 4.5 out of 5 stars
    423 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    Status: Preview

    Coursera Instructor Network

    Skills you'll gain: Account Management, AI Personalization, Customer Engagement, Generative AI Agents, Customer Communications Management, Personalized Service, Customer Insights, Communication, Scalability, Customer Relationship Management (CRM) Software, Data Ethics, Email Automation, Customer Retention, Responsible AI, Predictive Modeling, Business Process Automation, Analytics, Workflow Management, Automation

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial

    Zoho Corporation

    Skills you'll gain: Sales Process, Account Management, Sales Management, Selling Techniques, Customer Relationship Management, Sales, Customer Relationship Management (CRM) Software, General Sales Practices, Sales Pipelines, Sales Presentation, Sales Strategy, Closing (Sales), Process Mapping, Customer Relationship Building, Interviewing Skills, Prospecting and Qualification, Sales Prospecting, Sales Operations, Problem Solving, Critical Thinking

    4.1
    Rating, 4.1 out of 5 stars
    7 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    Status: Free Trial

    Coursera Instructor Network

    Skills you'll gain: Prompt Engineering, Sales Strategy, Sales Pipelines, AI Personalization, Sales Operations, Responsible AI, Lead Generation, Sales Development, Generative AI Agents, Competitive Analysis, Sales Management, Marketing Automation, Customer Relationship Management (CRM) Software, Account Management, Business Process Automation, Business Intelligence, Workflow Management, Market Analysis, Data-Driven Decision-Making, Forecasting

    4.1
    Rating, 4.1 out of 5 stars
    28 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: New
    Status: Free Trial

    Dell

    Skills you'll gain: Closing (Sales), Sustainable Business, Sales, Customer Relationship Building, Sales Strategy, Persuasive Communication, Emotional Intelligence, Influencing, Job Analysis, Data Centers, Customer Insights, Interviewing Skills, Sales Presentations, Public Speaking, Sales Prospecting, Negotiation, Account Management, Customer Relationship Management, Lead Generation, Digital Content

    Beginner · Professional Certificate · 3 - 6 Months

What brings you to Coursera today?

  • Status: Free Trial

    Coursera Instructor Network

    Skills you'll gain: Responsible AI, Account Management, Generative AI Agents, Sales Enablement, Proposal Development, Market Analysis, Market Trend, Workflow Management, Business Workflow Analysis, Prompt Engineering, Innovation, AI Personalization, Business Ethics, Business Communication, Customer Relationship Management

    4.6
    Rating, 4.6 out of 5 stars
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview

    Simplilearn

    Skills you'll gain: Business Marketing, B2B Sales, Lead Generation, Marketing Strategies, Marketing Effectiveness, Target Market, Account Management, Email Marketing, Strategic Marketing, Content Marketing, Marketing Channel, Pay Per Click Advertising, Sales Development, LinkedIn, Marketing Analytics, Content Creation, Advertising

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    University of California, Irvine

    Skills you'll gain: Salesforce, Customer Relationship Management (CRM) Software, Customer Relationship Management, Business Reporting, Stakeholder Engagement, Sales Development, Customer Engagement, Cloud-Based Integration, Security Management, Marketing Automation, Cloud Computing, User Accounts, Data Security, Data Management, Account Management, Automation

    4.3
    Rating, 4.3 out of 5 stars
    212 reviews

    Beginner · Course · 1 - 4 Weeks

  • Coursera Project Network

    Skills you'll gain: Keyword Research, Digital Publishing, Marketing Materials, Intellectual Property, Account Management, File Management

    4.3
    Rating, 4.3 out of 5 stars
    81 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Social Media Management, Social Media, Social Media Marketing, Account Management

    Beginner · Guided Project · Less Than 2 Hours

  • Coursera Project Network

    Skills you'll gain: Facebook, Advertising Campaigns, Advertising, Social Media, Resource Allocation, Social Media Marketing, Marketing, User Accounts, Account Management, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

What brings you to Coursera today?

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