Brand Strategy

Brand Strategy is a long-term plan devised for the development of a successful brand in order to achieve specific goals. Coursera's brand strategy catalogue teaches you the essentials of cultivating a powerful brand identity. You'll learn how to create a compelling brand story, understand consumer behavior, develop innovative brand positioning, and create effective communication strategies. The knowledge gained will help you in building strong brands, driving brand loyalty, making key brand decisions, and ultimately leading to business growth. This skill is vital for marketing professionals, entrepreneurs, business owners, or anyone looking to strengthen and manage a brand's presence in the market.
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Explore the Brand Strategy Course Catalog

  • Status: Free Trial

    IE Business School

    Skills you'll gain: Brand Strategy, Branding, Brand Awareness, Logo Design, Brand Management, Target Audience, Target Market, Consumer Behaviour, Value Propositions, Marketing, Customer Insights, Marketing Psychology, Marketing Strategies, Advertising, Competitive Analysis, Typography, Storytelling, Color Theory

  • Status: Preview

    Skills you'll gain: Brand Management, Branding, Brand Marketing, Brand Strategy, Brand Awareness, Employee Engagement, Marketing Management, Global Marketing, Internal Communications, Customer experience strategy (CX), Human Resources, Organizational Change, Consumer Behaviour, Cross-Functional Collaboration

  • Status: New

    Skills you'll gain: Canva (Software), Logo Design, Graphic and Visual Design, Branding, Brand Strategy, Animations, Marketing Design, Social Media Content, Marketing Materials, Presentations, Typography, Video Editing

  • Status: Preview

    Skills you'll gain: Brand Management, Branding, Brand Strategy, Brand Awareness, Brand Loyalty, Marketing Psychology, Data-Driven Decision-Making, Governance, Thought Leadership, Storytelling, Culture, Customer Engagement, Innovation, Communication

  • Status: Free Trial

    Skills you'll gain: Brand Strategy, Customer experience strategy (CX), Branding, Storytelling, Production Planning, Brand Awareness, Logo Design, Content Marketing, Target Audience, Advertising Campaigns, Target Market, Content Creation, Customer experience improvement, Advertising, Marketing Design, Creative Design, Brand Management, Journalism, Creativity, Communication

  • Status: Preview

    Skills you'll gain: Annual Reports, Retail Store Operations, Brand Management, Case Studies, Global Marketing, Brand Strategy, Communication Strategies, Marketing Management, Business Modeling, Business Strategy, New Business Development, E-Commerce, Consumer Behaviour, Market Trend, Product Development

What brings you to Coursera today?

  • Status: Free Trial

    IE Business School

    Skills you'll gain: Product Lifecycle Management, Brand Strategy, Brand Management, Customer experience strategy (CX), Branding, Brand Awareness, Product Management, Brand Loyalty, Product Strategy, Product Planning, New Product Development, Internal Communications, Design and Product, Employee Engagement, Growth Strategies, Customer Engagement, Portfolio Management, Market Share, Competitive Analysis

  • Status: Preview

    S.P. Jain Institute of Management and Research

    Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Product Lifecycle Management, Strategic Marketing, Marketing Management, Integrated Marketing Communications, Social Media Strategy, Market Share, Value Propositions, Portfolio Management, Competitive Analysis, Business Metrics, Consumer Behaviour, Storytelling, Case Studies

  • Coursera Project Network

    Skills you'll gain: Canva (Software), Logo Design, Branding, Brand Strategy, Graphic Design, Target Audience, Social Media Content, Marketing Materials, Social Media, Scheduling, Presentations, Content Creation, Social Media Marketing

  • Status: Free Trial

    University of Pennsylvania

    Skills you'll gain: Go To Market Strategy, Branding, Consumer Behaviour, Strategic Marketing, Marketing, Brand Strategy, Communication Strategies, Marketing Strategy and Techniques, Marketing Communications, Customer experience strategy (CX), Brand Loyalty, Customer Insights, Brand Awareness, Price Negotiation

  • Status: Preview

    Skills you'll gain: Brand Strategy, Branding, Brand Awareness, Brand Management, Personal Attributes, Personal Development, Self-Awareness, Storytelling, Value Propositions, Competitive Analysis, Emotional Intelligence, Concision, Creativity, Case Studies

  • Status: Preview

    University of Virginia

    Skills you'll gain: Branding, Brand Awareness, Brand Strategy, Brand Management, Personal Attributes, Personal Integrity, Social Media, Personally Identifiable Information, Computer Security Awareness Training, Self-Awareness, Social Media Strategy, Information Privacy, Constructive Feedback

What brings you to Coursera today?

Leading partners

  • IE Business School
  • Skillshare
  • University of Colorado Boulder
  • Universidad de Palermo
  • Fundação Instituto de Administração
  • Tecnológico de Monterrey
  • University of Pennsylvania
  • GRAMMY GO