Diversity Marketing

Diversity Marketing is a business strategy that acknowledges and values the diversity within a marketplace, using this understanding to communicate effectively with different demographic groups. Coursera's Diversity Marketing catalogue teaches you how to identify, understand, and cater to the diverse needs of consumers in varied markets. You'll learn how to tailor marketing strategies to respect and address cultural, ethnic, and social differences within a market segment. Develop your abilities to perceive and appreciate the importance of diversity in the business landscape. You'll also gain insights into how to leverage diversity for business growth, improving customer relations, and enhancing brand reputation.
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Results for "diversity marketing"

  • Status: Preview

    Coursera Instructor Network

    Skills you'll gain: Target Audience, Marketing, Value Propositions, Global Marketing, Search Engine Optimization, Diversity Marketing, Content Marketing, Brand Strategy, Marketing Strategies, Marketing Analytics, Data-Driven Decision-Making, Social Media Marketing, Market Research, Consumer Behaviour

    4.8
    Rating, 4.8 out of 5 stars
    70 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    University of Illinois Urbana-Champaign

    Skills you'll gain: Diversity Marketing, Cultural Diversity, Workplace inclusivity, Consumer Behaviour, Cultural Sensitivity, Global Marketing, Diversity Awareness, Cultural Responsiveness, Marketing, Advertising, Team Leadership, Target Market, Marketing Communications, Marketing Strategies, Branding, Communication Strategies

    Build toward a degree

    4.9
    Rating, 4.9 out of 5 stars
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    Automatic Data Processing, Inc. (ADP)

    Skills you'll gain: Diversity Equity and Inclusion Initiatives, Diversity Training, Workplace inclusivity, Diversity and Inclusion, Talent Acquisition, Diversity Awareness, Diversity Programs, Cultural Diversity, Diversity Marketing, Advocacy, Recruitment Strategies, Branding

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial

    University of Illinois Urbana-Champaign

    Skills you'll gain: Global Marketing, Virtual Teams, Diversity Marketing, Cultural Sensitivity, Cultural Diversity, Workplace inclusivity, Intercultural Competence, Diversity Awareness, Cultural Responsiveness, Consumer Behaviour, Business Strategy, Marketing Planning, Culture, Team Management, Strategic Thinking, Marketing, Teamwork, International Relations, Advertising, Negotiation

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    515 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial

    Kennesaw State University

    Skills you'll gain: Customer Retention, Expectation Management, Brand Loyalty, Customer Relationship Management, Customer experience strategy (CX), Human Resource Strategy, Diversity Marketing, Customer Analysis, Target Market, Customer Insights, Market Share, Consumer Behaviour

    4.8
    Rating, 4.8 out of 5 stars
    20 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    Kennesaw State University

    Skills you'll gain: Customer Retention, Trustworthiness, Expectation Management, Corporate Sustainability, Brand Loyalty, Customer Relationship Management, Customer Insights, Customer experience strategy (CX), Sustainable Development, Human Resource Strategy, Sustainable Business, Customer Relationship Building, Consultative Approaches, Diversity Marketing, Customer Analysis, Value Propositions, Organizational Change, Business Strategy, Business, Marketing

    4.7
    Rating, 4.7 out of 5 stars
    62 reviews

    Beginner · Specialization · 1 - 3 Months

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    Leading partners

    • Kennesaw State University
    • University of Illinois Urbana-Champaign
    • Automatic Data Processing, Inc. (ADP)