Marketing Management

Marketing Management is a business discipline focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Coursera's Marketing Management catalogue equips you with crucial knowledge about market research, consumer behavior, product design, branding, and promotion strategies. You'll learn how to identify target markets, implement marketing mix strategies, conduct competitive analysis, and measure marketing effectiveness. Further, you'll gain an understanding of contemporary issues in marketing like digital marketing, social media strategies, and ethical considerations, preparing you to lead marketing efforts in any organization effectively.
7credentials
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Explore the Marketing Management Course Catalog

  • Status: Preview

    S.P. Jain Institute of Management and Research

    Skills you'll gain: Product Strategy, Strategic Marketing, Marketing Management, Marketing Strategies, Consumer Behaviour, Target Market, Marketing Planning, Product Lifecycle Management, Integrated Marketing Communications, Marketing Analytics, Brand Strategy, Marketing Channel, Brand Management, Market Analysis, Communication Strategies, Value Propositions

  • Status: Preview

    Skills you'll gain: Annual Reports, Retail Store Operations, Brand Management, Case Studies, Global Marketing, Brand Strategy, Communication Strategies, Marketing Management, Business Modeling, Business Strategy, New Business Development, E-Commerce, Consumer Behaviour, Market Trend, Product Development

  • Status: Preview

    Skills you'll gain: Market Opportunities, Market Analysis, Competitive Analysis, Marketing Management, Market Intelligence, Strategic Decision-Making, Customer Analysis, Marketing Strategies, Marketing, Marketing Planning, Strategic Thinking, Business Strategy, Analysis, Business Analysis, Strategic Planning

  • Status: Free Trial

    Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising, Marketing, Marketing Budgets, Brand Marketing, Communication Planning, Marketing Planning, Brand Strategy, Brand Management, Brand Loyalty, Branding, Marketing Management, Campaign Management, Marketing Strategy and Techniques, Media Planning, Brand Awareness, Promotional Strategies, Consumer Behaviour, Communication

  • Status: Preview

    Skills you'll gain: Brand Management, Branding, Brand Marketing, Brand Strategy, Brand Awareness, Employee Engagement, Marketing Management, Global Marketing, Internal Communications, Customer experience strategy (CX), Human Resources, Organizational Change, Consumer Behaviour, Cross-Functional Collaboration

  • Status: Preview

    Skills you'll gain: Marketing Planning, Customer Engagement, Strategic Marketing, Marketing Management, Marketing Effectiveness, Marketing Strategies, Marketing, Market Research, Market Analysis, Market Dynamics, Brand Management, Customer experience strategy (CX), Key Performance Indicators (KPIs), Performance Measurement

What brings you to Coursera today?

  • Status: Free Trial

    University of Illinois Urbana-Champaign

    Skills you'll gain: Global Marketing, Consumer Behaviour, Marketing Planning, Marketing, Cultural Sensitivity, Marketing Management, Branding, Marketing Strategies, Market Analysis, Brand Management, Cultural Diversity, Product Marketing, Product Promotion, Market Opportunities, Strategic Planning

  • IIT Roorkee

    Skills you'll gain: New Product Development, Mergers & Acquisitions, FinTech, Capital Budgeting, Supply Chain, Integrated Marketing Communications, Business Marketing, Sales Process, Innovation, Succession Planning, Management Accounting, Supply Chain Management, Statistical Process Controls, Product Management, Marketing Management, Revenue Management, Sampling (Statistics), Production Schedule, Project Portfolio Management, Financial Statement Analysis

  • O.P. Jindal Global University

    Skills you'll gain: Data Storytelling, Operations Management, Design Thinking, Active Listening, Business Ethics, Data Visualization, Sampling (Statistics), Working Capital, Database Management, Environmental Social And Corporate Governance (ESG), Project Estimation, Marketing Management, Business Analytics, Financial Statement Analysis, Financial Accounting, Predictive Analytics, Marketing Planning, Human Resources Management and Planning, Big Data, Regression Analysis

  • Skills you'll gain: Performance Measurement, Human Resource Strategy, Strategic Marketing, Human Resources Management and Planning, Marketing, Talent Management, Strategic Leadership, Key Performance Indicators (KPIs), Brand Management, Value Propositions, Enterprise Resource Planning, Marketing Management, Branding, Organizational Strategy, Business Technologies, Technology Strategies, IT Management, Marketing Planning, Performance Management, Brand Strategy

  • Status: Free Trial

    Tecnológico de Monterrey

    Skills you'll gain: Brand Management, Branding, Brand Strategy, Brand Awareness, Brand Loyalty, Marketing Management, Consumer Behaviour, Internal Communications, Marketing and Public Relations, Customer experience strategy (CX), Target Audience

  • Status: Free Trial

    Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Marketing Communications, Customer experience strategy (CX), Strategic Marketing, Marketing Management, Strategic Communication, Marketing, Performance Measurement, Consumer Behaviour, Communication Strategies

What brings you to Coursera today?

Leading partners

  • IE Business School
  • Fundação Instituto de Administração
  • S.P. Jain Institute of Management and Research
  • Tecnológico de Monterrey
  • University of Colorado Boulder
  • Institut Mines-Télécom
  • Universidad de Palermo
  • Universidad de los Andes