Media Buying

Media Buying is a strategic process of purchasing advertising slots across varied media platforms to achieve marketing goals and reach the target audience effectively. Coursera's Media Buying skill catalogue equips you with the knowledge and expertise to negotiate, purchase, and monitor advertising space and airtime. You'll learn to analyze and optimize media strategies, understand audience behavior, leverage various media channels, and measure campaign performance. With an emphasis on digital and traditional media buying techniques, you'll gain comprehensive exposure to platforms ranging from television, radio, newspapers, to social media, search engines, and websites. This skill will empower you to become an effective media planner or buyer, advertising strategist, or marketing professional in the evolving landscape of media and advertising.
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Results for "media buying"

  • Status: Free Trial

    Skills you'll gain: Google Ads, Advertising Campaigns, Media Buying, Digital Advertising, Advertising, Generative AI Agents, Data Ethics, Campaign Management, Google Gemini, Paid media, Marketing Automation, AI Personalization, Automation, Marketing Analytics, Content Creation, A/B Testing, Analytics, Data-Driven Decision-Making

  • Status: Free Trial

    Universidad Austral

    Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Google Ads, Digital Marketing, Customer Relationship Management, Media Buying, Social Media Campaigns, Marketing Analytics, Campaign Management, LinkedIn, Facebook, Web Analytics, Digital Media Strategy, Pay Per Click Advertising, Digital Advertising, Marketing Strategies, Marketing, Paid media, Analytics

  • Status: Free Trial

    Skills you'll gain: Media Buying, Digital Media Strategy, Paid media, Online Advertising, Marketing Effectiveness, Contextual Advertising, Media Planning, Digital Advertising, Advertising, Marketing Strategies, Advertising Campaigns, Business Metrics, Key Performance Indicators (KPIs), Bidding, Communication Strategies, Marketing Budgets, Data Integration, Customer Data Management

  • Status: Free Trial

    Skills you'll gain: Google Ads, Digital Marketing, Marketing Strategies, Media Buying, Performance Analysis, Paid media, Marketing, Digital Advertising, Advertising Campaigns, Social Media Strategy, Social Media, Relationship Management, Content Strategy

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    • Universidad Austral