Media Relations

Media Relations is the practice of maintaining a strong, beneficial relationship between media outlets and organizations or individuals. Coursera's media relations catalogue teaches you the critical elements of managing public relations with the media, from crafting compelling press releases to effectively communicating your key messages. You'll learn how to handle interviews, press conferences, and crisis communications, as well as how to leverage digital media for public relations purposes. You'll also gain insight into media planning, media strategies, and the role of public opinion in shaping media narratives, equipping you with the necessary tools to thrive in a PR, communications, or media-related role.
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Results for "media relations"

  • Status: Free Trial

    Skills you'll gain: Media Relations, Internal Communications, Crisis Management, Communication Planning, Corporate Communications, Public Relations, Media Strategy, Communication Strategies, Stakeholder Communications, AI Product Strategy, Real Time Data, Stakeholder Analysis

  • Status: Free Trial
    Status: AI skills

    Skills you'll gain: Media Relations, Proofreading, Public Relations, Stakeholder Analysis, Integrated Marketing Communications, Marketing Communications, Public Affairs, Content Management, Web Content, Performance Reporting, Storytelling, Content Management Systems, Press Releases, Strategic Communication, Content Strategy, Report Writing, Content Marketing, Social Media Content, Marketing Effectiveness, Generative AI

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Press Releases, Strategic Communication, Media Relations, Public Relations, Marketing and Public Relations, Media and Communications, Crisis Management, Marketing Communications, Corporate Communications, Corporate Sustainability, Brand Strategy, Brand Management, Storytelling, Branding, Business Ethics, Social Media, Communication Strategies, Persuasive Communication, Professional Networking, Writing

  • Status: Free Trial

    University of California, Irvine

    Skills you'll gain: Internal Communications, Corporate Communications, Media Relations, Storytelling, Strategic Communication, Employee Engagement, Target Audience, Diversity Equity and Inclusion Initiatives, Public Relations, Crisis Management, Drive Engagement, Social Media, Social Media Management, Interpersonal Communications, Business Communication, Stakeholder Communications, Telecommuting, Customer Communications Management, Employee Retention, Diversity and Inclusion

  • Status: Free Trial

    Skills you'll gain: Media Relations, Public Relations, Target Audience, Communication Planning, Marketing and Public Relations, Strategic Communication, Generative AI Agents, Corporate Communications, Performance Metric, Generative AI, Content Creation, Goal Setting, Ethical Standards And Conduct

  • Status: Free Trial

    IESE Business School

    Skills you'll gain: Persuasive Communication, Corporate Communications, Crisis Management, Media Relations, Public Speaking, Strategic Communication, Media and Communications, Communication Strategies, Storytelling, Verbal Communication Skills, Influencing, Communication, Media Strategy, Digital Marketing, Press Releases, Leadership, Sales Presentations, Stakeholder Communications, Public Relations, Marketing Communications

What brings you to Coursera today?

  • Status: Preview

    Coursera Instructor Network

    Skills you'll gain: Generative AI Agents, Public Relations, Content Creation, Marketing and Public Relations, Responsible AI, Media Relations, Productivity Software, Crisis Management, Prompt Engineering, Team Leadership, Promotions and Campaigns, Social Media Campaigns

  • Status: Free Trial

    Skills you'll gain: Crisis Management, Data Ethics, Governance, Business Ethics, Strategic Leadership, Responsible AI, Law, Regulation, and Compliance, Media Relations, Strategic Thinking, Communication Strategies, Business Leadership, Accountability, Ethical Standards And Conduct, Emerging Technologies, Organizational Leadership, Risk Management, Communication, Leadership, Learning Strategies, Test Planning

  • Status: Preview

    Northwestern University

    Skills you'll gain: Event Marketing, Marketing, Social Media, Media Relations, Marketing Strategies, Loyalty Programs, Brand Management, Event Planning, Public Relations, Revenue Management, Strategic Partnership, Target Audience, Crisis Management

  • Status: Preview

    Skills you'll gain: Corporate Communications, Internal Communications, Strategic Communication, Crisis Management, Business Communication, Business Ethics, Stakeholder Communications, Public Relations, Cross-Functional Collaboration, Media Relations, Communication Strategies, Employee Engagement, Social Media

  • Status: New
    Status: Free Trial

    Real Madrid Graduate School Universidad Europea

    Skills you'll gain: Media and Communications, Digital Transformation, Journalism, Media Strategy, Media Relations, Digital Media Strategy, Revenue Management, Content Creation, Storytelling, Social Media Marketing, Social Media Campaigns, Advertising, Brand Management, Social Media, Digital Marketing, Public Relations, Intellectual Property, Video Production, Crisis Management, Communication Strategies

  • Status: Preview

    Skills you'll gain: Corporate Communications, Internal Communications, Strategic Communication, Media Relations, Stakeholder Communications, Business Communication, Stakeholder Engagement, Public Relations, Cultural Diversity, Communication Strategies, Business Ethics, Crisis Management, Digital Communications, Drive Engagement, Employee Engagement, Brand Management

What brings you to Coursera today?

Leading partners

  • Real Madrid Graduate School Universidad Europea
  • University of Colorado Boulder
  • IESE Business School
  • Microsoft
  • CertNexus
  • Fundação Instituto de Administração
  • Northwestern University
  • Starweaver