Merchandise Displays

Merchandise Displays is the art and science of presenting products in a retail environment to attract, engage, and motivate customers towards making a purchase. Coursera's Merchandise Displays catalogue trains you in the creation and implementation of effective and appealing retail displays. You'll learn the fundamentals of visual merchandising, design principles for an effective display, selection and arrangement of merchandise, use of signage and graphics, and the impact of lighting, color, and space. You'll also gain insights on how to tailor your displays to your target audience, season, and product trends, as well as measuring the effectiveness of your displays. This skill is essential for retail professionals, visual merchandisers, store managers, and anyone seeking to enhance their retail presentation skills.
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  • Status: Free Trial

    Skills you'll gain: Retail Management, Marketing Channel, Supply Chain Planning, Retail Sales, Merchandise Displays, Supply Chain, Product Assortment, Logistics Management, Business Strategy, Business Technologies, Competitive Analysis, Promotional Strategies, Technology Strategies, E-Commerce, Conflict Management, Growth Strategies, Customer experience improvement, Consumer Behaviour, Digital Transformation

  • Skills you'll gain: Facebook, Product Promotion, Social Media Management, Inventory Control, Inventory Management System, Social Media, Promotional Strategies, Social Media Marketing, Product Knowledge, Marketing, Merchandise Displays, Business Communication

  • Skills you'll gain: Pinterest, Product Promotion, Advertising, Marketing Materials, Product Knowledge, Merchandise Displays, E-Commerce, Content Creation, Social Media Marketing, Social Media

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