Microsoft AI Product Manager (berufsbezogenes Zertifikat)

Equip yourself with the skills to gather and interpret market data, assess the competitive landscape, and generate innovative product ideas. This course focuses on identifying market gaps and opportunities through thorough research and competitive analysis. You'll learn to apply B2B market research methodologies using Microsoft tools, analyze enterprise customer needs and market trends, and complete a final project demonstrating your ability to conduct impactful research. Delve into consumer behavior and segmentation, create buyer personas, and master competitive analysis techniques. Understand the unique dynamics of the AI product market, including data ecosystems and regulatory influences. This course empowers you to make data-driven decisions and develop strategies that address real market needs.

By the end of the course, you will be able to: -* Collect and analyze market data to identify product gaps and opportunities. *Conduct thorough competitive analysis to gain insights into competitors' strategies. *Complete a final project that explains the ability to conduct market research and competitive analysis. -Apply B2B market research methodologies using Microsoft tools -Analyze enterprise customer needs and market trends A Microsoft 365 license or free trial is needed to complete the course activities.

Build your experience in the art of developing comprehensive product strategies aligned with business goals and customer needs. This course guides you through generating new product ideas, creating detailed roadmaps, and defining precise product requirements. Learn to incorporate AI and cloud capabilities into your strategies, and apply Microsoft-specific tools and methodologies. Construct visual roadmaps, prioritize features, and estimate effort and resources. Define functional and non-functional requirements, create user stories, and collaborate with development teams. Understand strategic roadmapping for AI-driven products, including risk management and ethical considerations. Additionally, learn stakeholder and change management essentials to effectively manage expectations and resolve conflicts. Complete a final project demonstrating your ability to develop a product strategy and roadmap.

By the end of the course, you will be able to: - *Generate new product ideas based on market and competitive research. *Develop a high-level product strategy that aligns with business goals and customer needs. *Create a detailed product roadmap outlining objectives, milestones, and timelines. *Define product requirements to guide the development team. *Complete a final project that demonstrates the ability to develop a product strategy and roadmap. -Incorporate AI and cloud capabilities into product strategy -Apply Microsoft-specific tools and methodologies A Microsoft 365 license or free trial is needed to complete the course activities.

Develop the skills to collaborate effectively with design teams and create user-friendly interfaces. This course covers UX/UI principles, wireframing, mockups, and product testing. Learn to apply Microsoft design system guidelines and create enterprise software interfaces. Understand the roles and responsibilities of design team members, apply design thinking principles, and create basic sketches and wireframes. Master key UX/UI principles such as usability, accessibility, and consistency. Learn to analyze the UX/UI design process, create intuitive interfaces, and evaluate existing user interfaces. Construct user stories, employ various product testing techniques, and iterate on designs based on feedback. Design user experiences for AI products, ensuring transparency and ethical considerations.

By the end of the course, you will be able to: - Collaborate effectively with design teams -Apply UX/UI principles to create user-friendly interfaces -Develop wireframes and mockups to visualize design concepts -Conduct product testing to gather user feedback -Design intuitive and engaging product experiences -Apply Microsoft design system guidelines -Create enterprise software interfaces A Microsoft 365 license or free trial is needed to complete the course activities.

Navigate the journey of launching a new product into the market and managing its lifecycle post-launch. This course covers planning successful launches, developing marketing and sales strategies, ensuring product quality, and managing post-launch activities. Learn to execute enterprise software deployments, ensure compliance monitoring, and conduct thorough testing. Develop effective marketing strategies across various channels, create compelling sales strategies, and analyze market feedback. Implement quality assurance and control techniques, monitor product performance using KPIs, and gather customer feedback. Plan and implement product updates and enhancements, and apply data-driven insights to make informed decisions. Learn to utilize generative AI in product management and manage AI product lifecycles, including performance monitoring, iterative updates, and ethical considerations.

By the end of the course, you will be able to: - - Plan and coordinate a successful product launch. - Develop and implement product marketing and sales strategies. - Apply quality assurance and control techniques to ensure product quality. - Manage the product life cycle post-launch, including updates and improvements. - Complete a final project that Explain the ability to launch and manage a product. -Execute enterprise software deployments -Ensure compliance monitoring A Microsoft 365 license or free trial is needed to complete the course activities.