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CRM Courses

Explore CRM (Customer Relationship Management) tools and strategies for managing customer interactions. Learn to enhance customer satisfaction and loyalty.

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Find the best CRM course for your goals

  • Status: Free Trial
    Free Trial
    S

    Salesforce

    Sales and CRM Overview

    Skills you'll gain: Sales Process, Sales, Salesforce, Sales Operations, Customer Relationship Management, B2B Sales, Data Management, Customer Data Management, Databases, Business-To-Consumer

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.5K reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera Project Network

    Introduction to CRM with HubSpot

    Skills you'll gain: HubSpot CRM, Customer Relationship Management, Customer Data Management, Email Marketing, Marketing Materials, Business Software, Sales Pipelines, Dashboard, Data Management, Customer Service, Marketing, Sales Operations, Collaborative Software, Team Oriented

    4.6
    Rating, 4.6 out of 5 stars
    ·
    969 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    S

    Salesforce

    Salesforce Sales Operations

    Skills you'll gain: Sales Pipelines, Sales Process, Sales Operations, Customer Success Management, Order Management, Sales Management, Salesforce, Dashboard, Sales, Sales Development, Lead Generation, Request For Quotation (RFQ), Sales Support, Customer Relationship Management, Sales Enablement, Product Knowledge, B2B Sales, Campaign Management, Data Visualization, Sales Training

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Preview
    Preview
    S

    Starweaver

    Customer Relationship Management

    Skills you'll gain: Loyalty Programs, Customer Relationship Management (CRM) Software, Customer Retention, Customer Success Management, Sales Management, Marketing Automation, Marketing Strategies, Business Development, Performance Management, Performance Measurement, Data-Driven Decision-Making, Predictive Modeling

    4.6
    Rating, 4.6 out of 5 stars
    ·
    242 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera Project Network

    Introducción a CRM con HubSpot

    Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Relationship Management, Email Marketing, Customer Relationship Building, Dashboard, Customer Data Management, Customer Acquisition Management, Integrated Marketing Communications, Sales Pipelines

    4.7
    Rating, 4.7 out of 5 stars
    ·
    74 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    Z

    Zoho Corporation

    Getting Started with Zoho CRM for Sales Reps

    Skills you'll gain: Customer Relationship Management (CRM) Software, Customer Relationship Management, Sales Process, Sales Operations, Business Software, Sales Pipelines, Sales Management, Sales, Sales Strategy, Automation, Workflow Management, Business Process Automation, Lead Generation

    Beginner · Course · 1 - 3 Months

What brings you to Coursera today?

  • Status: Preview
    Preview
    M

    Microsoft

    Introduction to Microsoft Dynamics 365

    Skills you'll gain: Marketing Automation, Sales Management, Customer Engagement, Customer Relationship Management (CRM) Software, Sales Process, Microsoft 365, Resource Allocation, Microsoft Teams, Sales Operations, Lead Generation, Service Management, Marketing, Customer Data Management, Power BI, Customer Service, Customer Insights, Scheduling

    4.6
    Rating, 4.6 out of 5 stars
    ·
    78 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    S

    Starweaver

    Relationship Management and Business Development

    Skills you'll gain: Relationship Management, Rapport Building, Business Development, Customer Retention, Communication, Business Communication, Stakeholder Engagement, Market Opportunities, Organizational Development, Upselling, Active Listening

    4.4
    Rating, 4.4 out of 5 stars
    ·
    183 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera Instructor Network

    B2B and Territory Sales Strategies and Techniques

    Skills you'll gain: Sales Territory Management, B2B Sales, Regional Sales, Selling Techniques, Sales Management, Consultative Selling, Sales, Sales Strategy, Sales Training, Market Analysis, Sales Process, Market Research, Competitive Intelligence, Customer Relationship Management, Negotiation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    103 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Virginia

    Marketing Analytics

    Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Marketing, Marketing Strategies, Regression Analysis, Data-Driven Decision-Making, Strategic Marketing, Brand Management, Resource Allocation, Customer Insights, Predictive Analytics, Advertising Campaigns, Statistical Analysis, A/B Testing, Consumer Behaviour, Return On Investment

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6.4K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Inteligência Artificial Aplicada ao CRM

    Skills you'll gain: Customer Relationship Management, Customer Data Management, Big Data, Data Mining, Data-Driven Decision-Making, Predictive Analytics, Sales Management, Ggplot2, Data Visualization Software, Plot (Graphics), Data Modeling, R Programming, Customer Insights, Customer Acquisition Management, Customer experience strategy (CX), Customer Retention, Data Science, Data Analysis, Data Manipulation, Applied Machine Learning

    4.4
    Rating, 4.4 out of 5 stars
    ·
    97 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Z

    Zoho Corporation

    Zoho Sales Representative

    Skills you'll gain: Sales Process, Account Management, Sales Management, Selling Techniques, Customer Relationship Management, Sales, Customer Relationship Management (CRM) Software, General Sales Practices, Sales Pipelines, Sales Presentation, Sales Strategy, Closing (Sales), Process Mapping, Customer Relationship Building, Interviewing Skills, Prospecting and Qualification, Sales Prospecting, Sales Operations, Problem Solving, Critical Thinking

    4.1
    Rating, 4.1 out of 5 stars
    ·
    7 reviews

    Beginner · Professional Certificate · 3 - 6 Months

CRM learners also search

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1234…25

In summary, here are 10 of our most popular crm courses

  • Sales and CRM Overview: Salesforce
  • Introduction to CRM with HubSpot: Coursera Project Network
  • Salesforce Sales Operations: Salesforce
  • Customer Relationship Management: Starweaver
  • Introducción a CRM con HubSpot: Coursera Project Network
  • Getting Started with Zoho CRM for Sales Reps: Zoho Corporation
  • Introduction to Microsoft Dynamics 365: Microsoft
  • Relationship Management and Business Development : Starweaver
  • B2B and Territory Sales Strategies and Techniques: Coursera Instructor Network
  • Marketing Analytics: University of Virginia

Frequently Asked Questions about Crm

Browse the CRM courses below—popular starting points on Coursera.

  • Sales and CRM Overview: Salesforce
  • Introduction to CRM with HubSpot: Coursera Project Network
  • Salesforce Sales Operations: Salesforce
  • Customer Relationship Management: Starweaver
  • Relationship Management and Business Development :Starweaver
  • B2B and Territory Sales Strategies and Techniques:Coursera Instructor Network‎

Coursera’s CRM courses equip learners with essential skills to manage customer relationships effectively:

  • Techniques for using CRM software to track and analyze customer interactions
  • Strategies for improving customer satisfaction and loyalty
  • Skills in data analysis to understand customer behavior and preferences
  • Best practices for integrating CRM systems into business processes
  • Methods for leveraging CRM data to drive sales and marketing strategies
  • Understanding of privacy and ethical considerations in managing customer data‎

Yes. You can start learning CRM skills on Coursera for free in two ways:

  • Preview the first module of many CRM courses at no cost. This includes video lessons, readings, graded assignments, and Coursera Coach (where available).
  • Start a 7-day free trial for Specializations or Coursera Plus. This gives you full access to all course content across eligible programs within the timeframe of your trial.

If you want to keep learning, earn a certificate in CRM skills, or unlock full course access after the preview or trial, you can upgrade or apply for financial aid.‎

CRM courses on Coursera are accessible to learners of all backgrounds:

  • Beginners can learn the basics of CRM concepts and how CRM systems operate.
  • Those with some experience in business or customer service can enhance their skills in specific CRM applications.
  • Advanced professionals might focus on strategic uses of CRM data and advanced system integration.‎

By completing CRM courses on Coursera, learners can obtain credentials that may assist in their professional development:

  • Professional certificates that may reflect an understanding of CRM principles and tools
  • Specializations that explore in-depth aspects of CRM technology and its applications in business
  • Certificates that can potentially be recognized by employers in industries that heavily rely on customer relationship management‎

Skills acquired from CRM courses can potentially lead to various roles in many industries, including:

  • CRM Manager, overseeing customer interactions and improving customer experiences
  • Sales Manager, using CRM tools to enhance sales performance and customer insights
  • Marketing Analyst, analyzing CRM data to refine marketing strategies
  • Customer Service Supervisor, enhancing service delivery using CRM systems
  • Business Analyst, optimizing business processes based on CRM data insights‎
This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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