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Public Relations Courses

Master public relations for managing organizational communication. Learn about media relations, crisis management, and PR strategies.

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Find the best Public Relations course for your goals

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Introduction to Public Relations and the Media

    Skills you'll gain: Press Releases, Strategic Communication, Media Relations, Public Relations, Marketing and Public Relations, Media and Communications, Crisis Management, Marketing Communications, Corporate Communications, Corporate Sustainability, Brand Strategy, Brand Management, Storytelling, Branding, Business Ethics, Social Media, Communication Strategies, Persuasive Communication, Professional Networking, Writing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    708 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    M

    Microsoft

    Microsoft Public Relations and Communications Associate

    Skills you'll gain: Media Relations, Proofreading, Public Relations, Stakeholder Analysis, Integrated Marketing Communications, Marketing Communications, Public Affairs, Content Management, Web Content, Performance Reporting, Storytelling, Content Management Systems, Press Releases, Strategic Communication, Content Strategy, Report Writing, Content Marketing, Social Media Content, Marketing Effectiveness, Generative AI

    4.7
    Rating, 4.7 out of 5 stars
    ·
    149 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Introduction to Public Relations

    Skills you'll gain: Media Relations, Public Relations, Target Audience, Communication Planning, Marketing and Public Relations, Strategic Communication, Generative AI Agents, Corporate Communications, Performance Metric, Generative AI, Content Creation, Goal Setting, Ethical Standards And Conduct

    4.8
    Rating, 4.8 out of 5 stars
    ·
    100 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

    Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising, Marketing, Marketing Budgets, Brand Marketing, Communication Planning, Marketing Planning, Brand Strategy, Brand Management, Brand Loyalty, Branding, Marketing Management, Campaign Management, Marketing Strategy and Techniques, Media Planning, Brand Awareness, Promotional Strategies, Consumer Behaviour, Communication

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.4K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Principles of Public Relations

    Skills you'll gain: Strategic Communication, Public Relations, Marketing and Public Relations, Corporate Communications, Media Relations, Corporate Sustainability, Business Ethics, Persuasive Communication, Branding, Professional Networking, Research, Stakeholder Engagement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    613 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    S

    Starweaver

    Strategic Public Relations Planning

    Skills you'll gain: Target Audience, Public Relations, Strategic Communication, Corporate Communications, Crisis Management, Marketing and Public Relations, Persuasive Communication, Marketing Effectiveness, Content Performance Analysis, Media and Communications, Marketing Budgets, Persona Development, Campaign Management, Stakeholder Analysis, Technology Strategies, Smart Goals, Teamwork, Ethical Standards And Conduct

    4.9
    Rating, 4.9 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

What brings you to Coursera today?

  • Status: Preview
    Preview
    C

    Coursera Instructor Network

    GenAI for PR Specialists

    Skills you'll gain: Generative AI Agents, Public Relations, Content Creation, Responsible AI, Marketing and Public Relations, Media Relations, Productivity Software, Crisis Management, Prompt Engineering, Team Leadership, Promotions and Campaigns, Social Media Campaigns

    4.1
    Rating, 4.1 out of 5 stars
    ·
    14 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    M

    Meta

    Meta Social Media Marketing

    Skills you'll gain: Social Media Management, Paid media, Social Media, Social Media Marketing, Target Audience, Social Media Campaigns, Marketing Budgets, Social Media Strategy, Content Creation, Marketing Effectiveness, Instagram, Persona Development, Marketing Analytics, Advertising Campaigns, Campaign Management, Content Performance Analysis, Online Advertising, Presentations, Digital Marketing, Brand Management

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    22K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Preview
    Preview
    I

    IESE Business School

    The Art of Storytelling

    Skills you'll gain: Storytelling, Public Speaking, Oral Expression, Presentations, Verbal Communication Skills, Persuasive Communication, Content Creation, Drive Engagement, Writing, Non-Verbal Communication, Active Listening

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Excel Basics for Data Analysis

    Skills you'll gain: Excel Formulas, Microsoft Excel, Data Cleansing, Data Analysis, Data Import/Export, Spreadsheet Software, Data Wrangling, Data Quality, Pivot Tables And Charts, Google Sheets, Data Manipulation, Data Science, Data Integrity, Information Privacy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    10K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    G

    Google

    Google Digital Marketing & E-commerce

    Skills you'll gain: Data Storytelling, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Order Fulfillment, Social Media Management, Search Engine Optimization, Performance Measurement, Spreadsheet Software, A/B Testing, Digital Marketing, E-Commerce, Campaign Management, Loyalty Programs, Customer Retention, Marketing, Interviewing Skills, Professional Development

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    44K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Good with Words: Speaking and Presenting

    Skills you'll gain: Tactfulness, Public Speaking, Storytelling, Verbal Communication Skills, Persuasive Communication, Non-Verbal Communication, Communication, Cognitive flexibility, Presentations, Ingenuity, Interpersonal Communications, Communication Strategies, Constructive Feedback, Empathy, Composure, Social Skills, Professionalism, Active Listening, Optimism, Creativity

    4.6
    Rating, 4.6 out of 5 stars
    ·
    337 reviews

    Beginner · Specialization · 3 - 6 Months

Public Relations learners also search

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1234…201

In summary, here are 10 of our most popular public relations courses

  • Introduction to Public Relations and the Media: University of Colorado Boulder
  • Microsoft Public Relations and Communications Associate: Microsoft
  • Introduction to Public Relations: Microsoft
  • Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more: IE Business School
  • Principles of Public Relations: University of Colorado Boulder
  • Strategic Public Relations Planning: Starweaver
  • GenAI for PR Specialists: Coursera Instructor Network
  • Meta Social Media Marketing: Meta
  • The Art of Storytelling: IESE Business School
  • Excel Basics for Data Analysis: IBM

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Frequently Asked Questions about Public Relations

Public relations courses cover a variety of topics essential for managing an organization's communication with the public. These include the fundamentals of public relations, media relations, and strategic communication planning. Learners will explore topics such as crisis communication, social media management, and content creation. Advanced courses might cover reputation management, public relations analytics, and the use of digital tools in PR campaigns. Practical exercises and real-world case studies help learners apply these concepts to develop effective PR strategies.‎

Choosing the right public relations course depends on your current skill level and career aspirations. Beginners should look for courses that introduce the basics of public relations, including media relations, communication strategies, and content creation. Those with some experience might benefit from intermediate courses focusing on advanced PR techniques, crisis communication, and social media strategy. Advanced learners or professionals seeking specialized knowledge might consider courses on reputation management, PR analytics, or preparing for certifications like the Accreditation in Public Relations (APR). Reviewing course content, instructor expertise, and learner feedback can help ensure the course aligns with your goals.‎

A certificate in public relations can open up various career opportunities in the communications and media sectors. Common roles include public relations specialist, communications manager, social media strategist, and corporate communications advisor. These positions involve managing media relations, developing communication strategies, handling crisis situations, and maintaining a positive public image for organizations. With the growing importance of effective communication in business and public life, earning a public relations certificate can significantly enhance your career prospects and opportunities for advancement in fields such as corporate communications, media relations, marketing, and public affairs.‎

This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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